THE INFLUENCE OF MODERN COMMUNICATION IN CREATING THE ADDED VALUE OF REAL ESTATE.
As society and business sectors modernize, modern communication is inseparable from various business processes, and real estate sales and the creation of added value to real estate are no exception, using different modern communication tools, methods, and strategies. The impact of modern communicati...
| Publicado en: | Humanities Studies Vol. 24; no. 101; pp. 270 - 280 |
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| Autores principales: | , |
| Formato: | Artículo |
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Zaporizhzhe State Engineering Academy
2025
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=188706588&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 188706588 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 27080390 N7Y7 jtl: Humanities Studies issn: 27080390 maglogo: N pubinfo: dt: 2025 vid: 24 iid: 101 pid: 92356 pub: Zaporizhzhe State Engineering Academy artinfo: ui: 188706588 10.32782/hst-2025-24-101-29 ppf: 270 ppct: 10 formats: fmt: @attributes: type: P size: 1.6MB tig: atl: THE INFLUENCE OF MODERN COMMUNICATION IN CREATING THE ADDED VALUE OF REAL ESTATE. aug: au: DALIA, PERKUMIENĖ RUSLAN, LIUDSKIJ affil: SMK College of Applied Sciences (Klaipėda, Lithuania) su: Real property Marketing strategy Applied sciences Digital technology Value (Economics) Customer satisfaction Telecommunication Valuation of real property sug: subj: Real property Marketing strategy Applied sciences Digital technology Value (Economics) Customer satisfaction Telecommunication Valuation of real property keyword: added value legal regulation modern communication real estate додана вартість нерухомість правове регулювання сучасні комунікації ab: As society and business sectors modernize, modern communication is inseparable from various business processes, and real estate sales and the creation of added value to real estate are no exception, using different modern communication tools, methods, and strategies. The impact of modern communication on the added value of real estate is obvious, as only effective communication can help increase the attractiveness of real estate properties to potential buyers. This article aims to assess the possibilities of using modern communication in order to increase the added value of real estate. Modern communication is an important tool in the real estate market that can be used to increase the added value of real estate properties. Modern communication increases potential customer satisfaction, helps to quickly resolve emerging problems, ensures asset maintenance, and facilitates legal compliance. The purpose of the article. To assess the possibilities of using modern communication in order to increase the added value of real estate. Research objectives. Discuss the characteristics of modern communication and real estate; identify the possibilities of applying modern communication tools, the benefits provided, and the reasons for their application, in increasing the added value of real estate; identify the challenges faced by real estate professionals when applying modern communication tools in their work. Methodology of investigation. In order to properly reveal the topic of the thesis and achieve the set goal and tasks, the following research methods were used: analysis, comparison, structuring of scientific literature, qualitative research method (remote interview), content analysis. The modern communication process is inseparable from digital technologies, and digital channels and tools are most often chosen in business sectors to communicate with consumers. The value of real estate is defined as the value of future benefits derived from ownership of the property. The value of real estate is determined by location, demographics, real estate characteristics, market trends, infrastructure, supply and demand, economic indicators, interest rates and government policies. The value of real estate can be increased by using high-quality photos, preparing virtual tours, providing networked and detailed information, choosing an appropriate pricing strategy, and applying effective marketing strategies. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Humanities Studies is the property of Zaporizhzhe State Engineering Academy and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Humanities Studies holder: Zaporizhzhe State Engineering Academy dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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