Integrating Social Media Sentiment Analysis and Traditional Polling: A Comprehensive Approach to Public Opinion in Kuwait.

This research explores the ongoing debate on whether social media sentiment analysis can replace traditional polling and advocates for the combined use of both methods to capture nuanced public perceptions expanding the geographic and linguistic scope of public opinion literature, this study focuses...

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Publicado en:Arab Journal for the Humanities Vol. 43; no. 172; pp. 295 - 326
Autores principales: Al Nashmi, Eisa Nashmi, Alsharhan, Eiman Tawfeeq
Formato: Artículo
Publicado: Kuwait University Autumn2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Al Nashmi, Eisa Nashmi
          Alsharhan, Eiman Tawfeeq
        affil:
          Associate Professor, Department of Mass Communication, College of Arts, Kuwait University, Kuwait.
          Associate Professor, Department of Arabic Language and Literature, College of Arts, Kuwait University, Kuwait.
      su:
        Public opinion
        Public opinion polls
        Emotion recognition
        Sentiment analysis
        Social media
        Government policy
        Arabic language
        Kuwait (Kuwait)
      sug:
        subj:
          Kuwait (Kuwait)
          Public opinion
          Public opinion polls
          Emotion recognition
          Sentiment analysis
          Social media
          Government policy
          Arabic language
      keyword:
        emotion-classification tool
        Kuwaiti Arabic
        natural language processing
        policy-making
        public opinion
        sentiment analysis
        traditional polling
        أداة تصنيف المشاعر
        الاستطلاعات التقليدية
        التحليل الآلي للمشاعر
        الرأي العام اللهجة الكويتية
        المعالجة الآلية للغة
        صنع السياسات
      ab: This research explores the ongoing debate on whether social media sentiment analysis can replace traditional polling and advocates for the combined use of both methods to capture nuanced public perceptions expanding the geographic and linguistic scope of public opinion literature, this study focuses on Kuwait and the Arabic language. It examines public reactions to the Ministry of Higher Education’s decision on June 9, 2023, to suspend scholarships for medical students at universities in Jordan and Egypt. The goal was to assess how data from both social media and traditional surveys can aid the government in understanding public opinion towards various policies. A significant contribution of this study is the development of the first multi-label emotion-classification tool specifically designed for Kuwaiti Arabic. This tool’s unique capability to interpret and analyze the intricacies of the Kuwaiti dialect provided invaluable insights into local contexts and sentiments, setting a new benchmark for cultural and linguistic specificity in emotion-classification tools. The findings indicate that, while social media alone may not fully convey actual public opinion on political issues, adding survey data yields a richer, multi-dimensional perspective. This approach emphasizes the importance of integrating both methodologies to inform policymaking. The study further highlights the critical role of public opinion in shaping government policies and suggests that using both methods could lead to more informed decisions, enhance public trust, and reduce the likelihood of electoral sanctions.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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      custom: Copyright of Arab Journal for the Humanities is the property of Kuwait University, Academic Publication Council and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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      holder: Kuwait University, Academic Publication Council
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          year: 2025
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