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Engaging Minoritized Communities in Clinical Trials Through Social Media: Recommendations from Community-Based Participatory Research.

The current study aims to understand what Black and Latino community members know about clinical trials and develop effective messaging to generate interest, improve access, and encourage participation among minoritized populations through social media. Employing community-based participatory resear...

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Published in:Health Communication Vol. 40; no. 12; pp. 2696 - 2705
Main Authors: Chung, Jae Eun, Cramer, Emily M., Uche, Sharon, Hughley, Alisa M.
Format: research tables/charts Journal Article
Published: Taylor & Francis Ltd Nov2025
Online Access:View this record in EBSCOhost
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      issn: 10410236
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      dt: Nov2025
      vid: 40
      iid: 12
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      pub: Taylor & Francis Ltd
      place: Philadelphia, Pennsylvania
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        10.1080/10410236.2025.2476684
        188804628
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        atl: Engaging Minoritized Communities in Clinical Trials Through Social Media: Recommendations from Community-Based Participatory Research.
      aug:
        au:
          Chung, Jae Eun
          Cramer, Emily M.
          Uche, Sharon
          Hughley, Alisa M.
        affil: The Cathy Hughes School of Communications, Howard University
      sug:
        subj:
          Research Subject Recruitment Methods
          Social Media
          Clinical Trials
          Patient Participation
          Minority Groups
          African Americans
          Hispanic Americans
          Human
          Health Services Research
          Focus Groups
          Interviews
          Comparative Studies
          Male
          Female
          Adult
          Middle Age
          Aged
          District of Columbia
          Internet
          Thematic Analysis
          Funding Source
          Adult: 19-44 years
          Middle Aged: 45-64 years
          Aged: 65+ years
          Male
          Female
      ab: The current study aims to understand what Black and Latino community members know about clinical trials and develop effective messaging to generate interest, improve access, and encourage participation among minoritized populations through social media. Employing community-based participatory research, we formed a community research advisory team and conducted focus group interviews with Black and Latino community members about elements of social media messages that might reduce hesitancy about and increase engagement in clinical trials. From the interview transcripts, we extracted seven key themes: transparency, familiarity, altruism, adaptability, flexibility, recognition, and safety. We suggest leveraging these themes as strategies to craft targeted recruitment messages addressing barriers to participation in clinical trials among Black and Latino community members.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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