The Paratext of the Editions of Classical Roman Comedy Printed by Lazzaro de' Soardi as a 'Zone of Transaction'.
This article examines the paratextual materials in Venetian editions of classical comedy published by Lazzaro de' Soardi between 1494 and 1515. His extensive activity as a printer of Terence's plays over a twenty-year period makes him an ideal case study to trace the development of the paratext in e...
| Publicado en: | Italian Studies Vol. 80; no. 3; pp. 288 - 303 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
Aug2025
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=188804675&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 188804675 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00751634 AYQ jtl: Italian Studies issn: 00751634 maglogo: N pubinfo: dt: Aug2025 vid: 80 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 188804675 10.1080/00751634.2025.2546217 ppf: 288 ppct: 15 formats: fmt: – @attributes: type: T db: hlh ui: 188804675 – @attributes: type: P db: hlh ui: 188804675 tig: atl: The Paratext of the Editions of Classical Roman Comedy Printed by Lazzaro de' Soardi as a 'Zone of Transaction'. aug: au: Torello-Hill, Giulia affil: The University of New England, Australia su: Paratext Printing Strategic alliances (Business) Revolutionaries Patricians (Rome) sug: subj: Books Printing Paratext Printing Strategic alliances (Business) Revolutionaries Patricians (Rome) keyword: Lazzaro de' Soardi paratext in early modern printed editions printing privileges in Venice Terence and Plautus Lazzaro de' Soardi paratext in early modern printed editions printing privileges in Venice Terence and Plautus ab: This article examines the paratextual materials in Venetian editions of classical comedy published by Lazzaro de' Soardi between 1494 and 1515. His extensive activity as a printer of Terence's plays over a twenty-year period makes him an ideal case study to trace the development of the paratext in early sixteenth-century Venice. Through analysis of de' Soardi's business strategies, including printing privileges and strategic partnerships, this study argues that he pioneered the use of paratext as a 'zone of transaction' with his readership. De' Soardi introduced woodcut illustrations that provided visual cues on gestures and delivery, while his revolutionary use of the illustrated title page served as a sophisticated marketing tool. Additionally, a previously unnoticed note to the reader reveals important connections between printing trends and theatrical performances by the Compagnie della Calza, amateur troupes of young Venetian patricians, illuminating the interplay between textual production and performance culture in Renaissance Venice. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|