Tracing the Impact of Media, Cultural Narratives, and Social Perceptions on Australia's Anabolic-Androgenic Steroid Communities.

Anabolic-androgenic steroids (AAS) are used for performance and image enhancement, yet their non-medical use in Australia is heavily criminalized and framed by sociocultural narratives that emphasize risk, deviance and harm. This study aimed to critically examine how people who use AAS experience th...

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Publicado en:Contemporary Drug Problems Vol. 52; no. 4; pp. 508 - 524
Autores principales: Piatkowski, Timothy, Barratt, Monica J., Coomber, Ross, Gibbs, Nick, Neumann, David L., Dunn, Matthew
Formato: Artículo
Publicado: Sage Publications Inc. Dec2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Tracing the Impact of Media, Cultural Narratives, and Social Perceptions on Australia's Anabolic-Androgenic Steroid Communities.
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          Piatkowski, Timothy
          Barratt, Monica J.
          Coomber, Ross
          Gibbs, Nick
          Neumann, David L.
          Dunn, Matthew
        affil:
          School of Applied Psychology, Griffith University, Gold Coast, Queensland, Australia
          Griffith Centre for Mental Health, Griffith University, Brisbane, Queensland, Australia
          Social Equity Research Centre and Digital Ethnography Research Centre, RMIT University, Melbourne, Victoria, Australia
          National Drug and Alcohol Research Centre, UNSW Sydney, New South Wales, Australia
          Department of Sociology, Social Policy and Criminology, Faculty of Humanities and Social Sciences, University of Liverpool, Liverpool, UK
          Department of Social Sciences, Northumbria University, Newcastle-upon-Tyne, UK
          School of Health and Social Development/Institute for Health Transformation, Deakin University, Geelong, Australia
      su:
        Australia
        Substance abuse
        Community health services
        Qualitative research
        Culture
        Interviewing
        Social perception
        Mass media
        Information services
        Experience
        Health behavior
        Research funding
        Anabolic steroids
        Research methodology
        Data analysis software
      sug:
        subj:
          Substance abuse
          Community health services
          Qualitative research
          Culture
          Interviewing
          Social perception
          Mass media
          Information services
          Experience
          Health behavior
          Australia
          Residential Mental Health and Substance Abuse Facilities
          Other local, municipal and regional public administration
          All Other Outpatient Care Centers
          Community health centres
          Other Individual and Family Services
          All Other Information Services
          Research funding
          Anabolic steroids
          Research methodology
          Data analysis software
      keyword:
        anabolic-androgenic steroids
        drug policy
        harm reduction
        media
        stigma
        anabolic-androgenic steroids
        drug policy
        harm reduction
        media
        stigma
      ab: Anabolic-androgenic steroids (AAS) are used for performance and image enhancement, yet their non-medical use in Australia is heavily criminalized and framed by sociocultural narratives that emphasize risk, deviance and harm. This study aimed to critically examine how people who use AAS experience these narratives, focusing on challenging their role in perpetuating stigma and reinforcing punitive responses. The study employed a peer-led approach to explore the lived-living experiences of people who use AAS in Australia. Semi-structured interviews were conducted with participants recruited through purposive sampling, leveraging the lead author's peer networks. The interview guide was designed to address sensitive topics, including law enforcement, health systems, and sociocultural attitudes. Data were analyzed using iterative categorization, followed by theoretical refinement of the developed categories. This process ensured the integration of participant accounts within broader sociopolitical discourses, recognizing the political dimensions of research. The analysis centred on a sample of 22 participants from Australia (Median age = 30 years, range: 19–49), with 91% identifying as men and 9% as women. It highlighted how media narratives portraying AAS use as linked to crime and deviance maintain stigma and contribute to their experiences of symbolic violence. These portrayals shape social perceptions of AAS consumption, reinforce self-stigma among consumers, and discourage open dialogue. Participants described how societal judgment can complicate AAS use, pushing people into informal, risky avenues. Despite a preference for legal and legitimate access, people face barriers rooted in punitive laws and healthcare resistance. This cycle marginalizes people who use AAS, denying them agency and support, while amplifying epistemic injustice and structural exclusion. We conclude by arguing against punitive narratives surrounding AAS use in Australia, advocating for inclusive, health-oriented approaches to policy. We call for peer-led approaches which may serve to dismantle symbolic violence and fostering respectful dialogue to support informed choices and wellbeing.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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