توظيف تقنيات الذكاء الاصطناعي في المحطات الإعلامية الأردنية في ضوء النظرية الموحدة لقبول واستخدام تكنولوجيا المعلومات.
Objectives: research aimed to identify perceived benefits of employing “artificial intelligence technologies†in Jordanian media stations, and to reveal the relationship between employing technologies from the point of view of communicators working in stations and one of variables of unified the...
| Publicado en: | Dirasat: Human & Social Sciences Vol. 53; no. 3; pp. 1 - 15 |
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| Autores principales: | , |
| Formato: | Artículo |
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University of Jordan
2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=189095944&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 189095944 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10263721 S44 jtl: Dirasat: Human & Social Sciences issn: 10263721 maglogo: N pubinfo: dt: 2026 vid: 53 iid: 3 pid: 19575 pub: University of Jordan artinfo: ui: 189095944 10.35516/Hum.2025.8527 ppf: 1 ppct: 14 formats: tig: atl: توظيف تقنيات الذكاء الاصطناعي في المحطات الإعلامية الأردنية في ضوء النظرية الموحدة لقبول واستخدام تكنولوجيا المعلومات. aug: au: إبراهيم فؤاد الخ آية أحمد ربحي علي affil: قسم الإذاعة والتلفزيون، كلية الإعلام جامعة البترا، عمان، الأردن. كلية الإعلام، جامعة البترا، عمان، الأردن. su: Artificial intelligence Perceived benefit Local mass media Journalists Innovation adoption Resourcefulness Technology Acceptance Model Computer performance sug: subj: Artificial intelligence Perceived benefit Local mass media Journalists Innovation adoption Resourcefulness Technology Acceptance Model Computer performance keyword: Artificial intelligence techniques Jordanian media stations unified theory of acceptance and use of information technology المحطات الإعلامية الأردنية النظرية الموحدة لقبول واستخدام تكنولوجيا المعلومات تقنيات الذكاء الاصطناعي ab: Objectives: research aimed to identify perceived benefits of employing “artificial intelligence technologies†in Jordanian media stations, and to reveal the relationship between employing technologies from the point of view of communicators working in stations and one of variables of unified theory of acceptance and use of information technology, variable of expected performance (perceived benefit), as well as the relationship between efforts of communicators and their behavioral tendencies to adopt technologies. Methods: descriptive study adopted survey method in its quantitative branch and used questionnaire as a methodological tool to collect data from a snowball sample, which consisted of (200) individuals from communicators working in Jordanian governmental and private media stations. Results: results revealed perceived benefits of employing AI technologies in Jordanian media stations, which are: "Increasing productivity, efficiency and creative opportunities" by (2.76), "Transmitting media content to public quickly, accurately and automatically" by (2.75), and "Broadcasting live 3D footage via drone" by (2.74). The results revealed a statistically significant positive relationship between employing AI technologies in Jordanian media stations and expected performance variable (perceived benefit), and an inverse relationship linking efforts of the communicators and their behavioral tendencies to adopt technologies. Conclusion: Increasing productivity, efficiency and creative opportunities represent prominent benefits of employing AI technologies in media stations. There is a statistically positive relationship between employing AI technologies and expected performance variable, furthermore, inverse relationship linking efforts of communicators and their behavioral tendencies to adopt technologies. pubtype: Academic Journal doctype: Article src: R language: Arabic refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
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