Designers Co-Create with AI-Based Painting Software: An Empirical Analysis Based on TAM and FsQCA.
The launch of DALL-E by OpenAI in January 2021 has generated considerable global interest in AI's impact on art and design. Midjourney, a prominent and widely adopted AI drawing tool, has become a key focus for many designers, who eagerly seek to explore and utilize its capabilities. Currently, scho...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 33; no. 5; pp. 1981 - 2012 |
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| Autores principales: | , |
| Formato: | Artículo |
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Universiti Putra Malaysia
Oct2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=189110285&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 189110285 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01287702 TKQ jtl: Pertanika Journal of Social Sciences & Humanities issn: 01287702 maglogo: N pubinfo: dt: Oct2025 vid: 33 iid: 5 pid: 20751 pub: Universiti Putra Malaysia artinfo: ui: 189110285 10.47836/pjssh.33.5.09 ppf: 1981 ppct: 31 formats: fmt: @attributes: type: P size: 6.4MB tig: atl: Designers Co-Create with AI-Based Painting Software: An Empirical Analysis Based on TAM and FsQCA. aug: au: Qin, Quanyou Rasalingam, Rasslenda Rass affil: School of the Arts, Universiti Sains Malaysia, Gelugor, Penang 11800, Malaysia su: Painting Artificial intelligence Art & design Technology Acceptance Model Fuzzy sets sug: subj: Painting Artificial intelligence Art & design Technology Acceptance Model Fuzzy sets keyword: AI-based painting systems (AIBPS) behavioral intentions fuzzy-set qualitative comparative analysis (fsQCA) technology acceptance model (TAM) user experience (UX) ab: The launch of DALL-E by OpenAI in January 2021 has generated considerable global interest in AI's impact on art and design. Midjourney, a prominent and widely adopted AI drawing tool, has become a key focus for many designers, who eagerly seek to explore and utilize its capabilities. Currently, scholars are more inclined to explore the algorithms and functions of artificial intelligence-based painting systems (AIBPS). However, there is still a research gap in understanding what individual factors or configuration elements influence the experience of using AIBPS by one of its mainstream audiences, the designer community. In the first phase, this research identifies innovative variables that may influence designers' use of Midjourney and develops hypotheses based on the Expanded Technology Acceptance Model (ETAM). The analysis of 322 questionnaires revealed important factors that drive the user experience. In the second phase, a fuzzy set qualitative comparative analysis (fsQCA) was used to further research the configuration effects of these factors. The results of the research indicate that Personal Innovativeness (PI), Perceived Enjoyment (PE), Perceived Performance (PP), Perceived Safety (PS), Perceived Cost (PC), and Perceived Inspiration (PINS) significantly influence designers' willingness to use Midjourney. At the same time, function developers need to reflect on the traditional concept of focusing only on usability and ease of use. The influence of these two factors is being weakened by other factors. Adding considerations to user PE or PS will make specific AIBPS software stand out in the market. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Pertanika Journal of Social Sciences & Humanities holder: Universiti Putra Malaysia dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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