Evaluating the Impact of a Proactive Chat Feature on Reference Questions, Their Complexity and Subject Matter.

This study aims to investigate the impact of a proactive chat widget on the types of questions received and their complexity at the McGill University Libraries. A qualitative analysis of the proactive chat transcripts using coding for types and subject of questions as well as READ scale level was us...

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Bibliographic Details
Published in:Internet Reference Services Quarterly Vol. 29; no. 4; pp. 419 - 436
Main Author: Hervieux, Sandy
Format: research tables/charts Journal Article
Published: Taylor & Francis Ltd Oct-Dec2025
Online Access:View this record in EBSCOhost