Comunicación turística colaborativa 2.0: promoción, difusión e interactividad en las webs gubernamentales de Iberoamérica.
Introduction. Tourism communication is undergoing a process of transformation. It has evolved from controlled mass communication, focused on the asymmetrical and one-way promotion of popular tourist destinations, to a new era of web-based multimedia information. This research evaluates what we have...
| Publicado en: | Revista Latina de Comunicación Social no. 71; pp. 249 - 272 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Revista Latina de Comunicacion Social
2016
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=189584261&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 189584261 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2016 iid: 71 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 189584261 10.4185/RLCS-2016-1094 ppf: 249 ppct: 23 formats: fmt: @attributes: type: P size: 4.7MB tig: atl: Comunicación turística colaborativa 2.0: promoción, difusión e interactividad en las webs gubernamentales de Iberoamérica. aug: au: Túñez López, Miguel Altamirano, Verónica Valarezo, Karina P. affil: Universidad Santiago de Compostela su: Latin America Virtual communities Participation Digital communications Electronic information resources Tourism marketing Latin Americans Government websites sug: subj: Virtual communities Participation Digital communications Electronic information resources Latin America Internet Publishing and Broadcasting and Web Search Portals Tourism marketing Latin Americans Government websites keyword: collaborative tourism 2.0 digital communication interactivity participation Tourism communication tourism promotion tourism websites comunicación digital Comunicación turística interactividad participación portales web turísticos promoción turística turismo colaborativo 2.0 collaborative tourism 2.0 digital communication interactivity participation Tourism communication tourism promotion tourism websites comunicación digital Comunicación turística interactividad participación portales web turísticos promoción turística turismo colaborativo 2.0 ab: Introduction. Tourism communication is undergoing a process of transformation. It has evolved from controlled mass communication, focused on the asymmetrical and one-way promotion of popular tourist destinations, to a new era of web-based multimedia information. This research evaluates what we have termed collaborative tourism communication 2.0 in the government tourism websites of 22 Latin American countries. Methods. The study is based on a purpose-created model of analysis that takes into account the website's tools, accessibility, digital resources, generation of products, interactive spaces (mainly social networks), and creation of virtual communities. Results and conclusions. Tourism communication needs to adopt a collaborative approach that involves a two-way and interactive communication model in which both parties have equal opportunities of participation. Websites have become consolidated as an essential platform for tourism promotion and advertising, but these platforms need to be adapted to the changing needs and behaviours of the tourist 2.0, through the use of resources and tools that make the tourism offer more attractive and through the creation spaces of interaction that allow users to participate and obtain direct advice on the web. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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