Exploring unconscious user responses to affective computing in interactive prototypes: a consumer neuroscience study.
Affective Computing (AC) has gained increasing attention for its potential to enrich Human–Computer Interaction by enabling technologies to recognise and respond to human emotions. However, there is limited research on how users unconsciously react to AC-based interactive prototypes at a physiologic...
| Publicado en: | Behaviour & Information Technology Vol. 44; no. 20; pp. 5028 - 5048 |
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| Autores principales: | , , , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Dec2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=189650853&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 189650853 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 0144929X B6Q jtl: Behaviour & Information Technology issn: 0144929X maglogo: Y pubinfo: dt: Dec2025 vid: 44 iid: 20 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 189650853 185253483 189650853 189650853 10.1080/0144929X.2025.2504514 189650853 ppf: 5028 ppct: 20 formats: tig: atl: Exploring unconscious user responses to affective computing in interactive prototypes: a consumer neuroscience study. aug: au: Saavedra, Alvaro Chocarro, Raquel Cortinas, Monica Rubio, Natalia affil: Institute for Advanced Research in Business and Economics (INARBE), Public University of Navarre (UPNA), Jerónimo de Ayanz Centre, Pamplona, Spain sug: subj: Affect Evaluation Cognition Evaluation Unconsciousness Neurosciences User-Computer Interface Human In Vitro Studies Vision Behavior Electroencephalography Eye Movements Skin Physiology Volunteer Workers Visual Perception Calibration Students, Undergraduate Psychosocial Factors Male Female Adult Child Adolescence Experimental Studies Videorecording Storytelling Narratives Wearable Sensors Monitoring, Physiologic Software Signal Processing, Computer Assisted Data Analysis Software Algorithms Memory Mann-Whitney U Test Descriptive Statistics Funding Source Artifacts Classification Happiness Relaxation Time Factors Performing Artists Adult: 19-44 years Child: 6-12 years Adolescent: 13-18 years Male Female ab: Affective Computing (AC) has gained increasing attention for its potential to enrich Human–Computer Interaction by enabling technologies to recognise and respond to human emotions. However, there is limited research on how users unconsciously react to AC-based interactive prototypes at a physiological level during interaction. This study examines user cognitive and affective responses to two interactive AC-based Prototypes using consumer neuroscience techniques – Electroencephalogram (EEG), Galvanic Skin Response (GSR), and Eye-tracking – to capture unconscious physiological responses. Two laboratory experiments were conducted with a total sample of 34 participants, each experiment employing a different interactive AC-based prototype. The objective is to explore how users engage in cognitive and affective responses, as well as visual behaviour, through unconscious physiological responses generated during interactions with AC-based Prototypes. Results indicate that AC-based Prototypes exhibit greater engagement, cognitive load, and emotional impact on users compared to conventional technology. This study contributes to the field by providing evidence on how AC Prototypes influence user responses at an unconscious level, offering insights into how these technologies can enhance human-computer interactions. These findings indicate that AC technology enables more personalized and emotionally adaptive interactions between humans and machines by responding to users' affective states. pubtype: Academic Journal doctype: pictorial research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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