Re-Imagining Broadcasting in the Public Interest: SABC TV Broadcasting in a Commercialised Competitive Media System.
The article looks at the South African Broadcasting Corporation as a case study to examine the impact of liberalisation and competition by examining scheduling and programming to ascertain diversity. The public sphere theory was used to evaluate its performance as a public service broadcaster. The a...
| Publicado en: | Communicare Vol. 44; no. 2; pp. 20 - 36 |
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| Autores principales: | , |
| Formato: | Artículo |
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Communicare, Journal for Communication Sciences in South Africa
Jul2025
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=189661735&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 189661735 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02590069 U17 jtl: Communicare issn: 02590069 maglogo: N pubinfo: dt: Jul2025 vid: 44 iid: 2 pid: 74236 pub: Communicare, Journal for Communication Sciences in South Africa artinfo: ui: 189661735 10.36615/zc8nme83 ppf: 20 ppct: 16 formats: fmt: @attributes: type: P size: 1.1MB tig: atl: Re-Imagining Broadcasting in the Public Interest: SABC TV Broadcasting in a Commercialised Competitive Media System. aug: au: Kula, Momelezi Blose, Maud affil: Parliament of the Republic of South Africa. University of Johannesburg, South Africa. su: South African Broadcasting Corp. Commercialization Television broadcasting sug: subj: South African Broadcasting Corp. Commercialization Television broadcasting keyword: Broadcasting the rainbow nation diversity liberalisation public service broadcasting public sphere SABC ab: The article looks at the South African Broadcasting Corporation as a case study to examine the impact of liberalisation and competition by examining scheduling and programming to ascertain diversity. The public sphere theory was used to evaluate its performance as a public service broadcaster. The article challenges the arguments that, first, liberalisation commercialises public service broadcasting which results in the erosion of the public sphere through excessive similarity in programming, thus excluding certain perspectives, fragmenting audiences and limiting its social and integrative role. Second, commercial interests have undermined the service mandate of public service broadcasting and it has lost legitimacy and relevance. It also decries the dominance of public service broadcasting literature from the North which focuses on the public‒private dichotomous approach that emphasises collective interest over personal choice, and commonality over diversity. Findings show that the South African Broadcasting Corporation programming is diverse with high local content, and that responses to competition are not deterministic, while commercialisation and convergence are inherent risks that can be mitigated by creative programming strategies and regulation. Findings further provide insight to the approach of the South African Broadcasting Corporation to scheduling and programming through broadcasting the rainbow nation, a construct that suggests ideals of nation building, unity and diversity as public interest embedded in the broadcasting legislative and organisational frameworks. The notion of the rainbow nation is rooted in diverse cultures and the different racial make-up of South Africa. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Communicare is the property of Communicare, Journal for Communication Sciences in South Africa and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Communicare holder: Communicare, Journal for Communication Sciences in South Africa dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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