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Aspects of Digital Multilingualism in Twenty-First Century Retail Banking in Nigeria.

This article investigated the use of multiple languages on ATMs in selected banks located in Oyo and Osun states, Nigeria. The study examined the number of languages used on the ATMs in these banks and the prospects and challenges of using multiple languages on ATMs by drawing data from surveys and...

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Published in:Language Matters: Studies in the Languages of Africa Vol. 56; no. 3; pp. 71 - 88
Main Authors: Akande, Akinmade, Robbin, Anjola, Okesola, Saheed
Format: Article
Published: Taylor & Francis Ltd Nov2025
Subjects:
Multilingualism
Retail industry
Automated teller machines
Online Access:View this record in EBSCOhost
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      dt: Nov2025
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        atl: Aspects of Digital Multilingualism in Twenty-First Century Retail Banking in Nigeria.
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        au:
          Akande, Akinmade
          Robbin, Anjola
          Okesola, Saheed
        affil:
          Obafemi Awolowo University, Ile-Ife, Nigeria
          Lead City University, Ibadan, Nigeria
      su:
        Multilingualism
        Retail industry
        Automated teller machines
      sug:
        subj:
          Multilingualism
          Retail industry
          Automated teller machines
      keyword:
        automated teller machine
        banking sector
        Indigenous languages
        multilingualism
        Nigerian Pidgin
      ab: This article investigated the use of multiple languages on ATMs in selected banks located in Oyo and Osun states, Nigeria. The study examined the number of languages used on the ATMs in these banks and the prospects and challenges of using multiple languages on ATMs by drawing data from surveys and interviews with bankers. The study found the dominant use of English, minimal use of Nigerian Indigenous languages, and one instance of Nigerian Pidgin. They concluded that there is a growing interest in Nigerian Pidgin in banking.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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