"I wish my life was like this": Queer identity work in BL fandom.

The genre of homoerotica called BL (also known as yaoi) was created and rose to popularity among Japanese women but has since amassed an increasingly diversified audience. To understand the sociological significance of BL/yaoi in the lives of queer men living in North America and Europe, I conducted...

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Published in:Transformative Works & Cultures Vol. 46; pp. 1 - 2
Main Author: Joyce, Caitlin
Format: Article
Published: Organization for Transformative Works - Karen Hellekson 2025
Subjects:
Online Access:View this record in EBSCOhost
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        atl: "I wish my life was like this": Queer identity work in BL fandom.
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        au: Joyce, Caitlin
        affil: Temple University, Philadelphia, Pennsylvania, United States
      su:
        LGBTQ+ identity
        Boys' love (Genre)
        Erotica
        Masculinity
        Participant observation
        Fan clubs
        LGBTQ+ culture
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          LGBTQ+ identity
          Boys' love (Genre)
          Erotica
          Masculinity
          Participant observation
          Fan clubs
          LGBTQ+ culture
      keyword:
        Boys' love
        Heteronormativity
        Homoerotica
        Qualitative interview
        Virtual ethnography
      ab: The genre of homoerotica called BL (also known as yaoi) was created and rose to popularity among Japanese women but has since amassed an increasingly diversified audience. To understand the sociological significance of BL/yaoi in the lives of queer men living in North America and Europe, I conducted a virtual ethnography within a BL/yaoi-centric Discord server I refer to as the Yaoi Association and held interviews with individual server members. Drawing upon feminist theory, I analyze how queer men make meaning of the genre and the digital fan communities they inhabit. Interviewees often connected their experiences in BL/yaoi fandom to their journey of sexual self-discovery, as the media provided a sense of escapism and freedom, especially for those who were not open about their queer identities in their offline lives. BL/yaoi media symbolically represented a challenge to the confinements of hegemonic masculinity, depicting an alternative masculinity that is queer and emotionally vulnerable. The fan server exists not only as a place to share BL/yaoi content but as a platform for members to find an accepting community and explore their identities.
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    language: English
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      custom: Copyright of Transformative Works & Cultures is the property of Organization for Transformative Works - Karen Hellekson and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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