Thinking outside the box means thinking outside the search engine.

This study investigates the impact of internet access on creativity and identifies potential hidden costs of internet use for groups. Using the alternative uses task, we randomized participants (N = 244) into separate conditions to generate ideas for nonstandard uses for one of two common objects—a...

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Publicado en:Memory & Cognition Vol. 53; no. 8; pp. 2686 - 2700
Autores principales: Oppenheimer, Daniel M., Patterson, Mark T.
Formato: Artículo
Publicado: Springer Nature Nov2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Nov2025
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        atl: Thinking outside the box means thinking outside the search engine.
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        au:
          Oppenheimer, Daniel M.
          Patterson, Mark T.
        affil: https://ror.org/05x2bcf33 Department of Social and Decision Sciences, Carnegie Mellon University, 4851 Frew St, 15213, Pittsburgh, PA, USA
      su:
        Internet access
        Undergraduates
        Problem solving
        Creative ability
        College students
        Internet & economics
        T-test (Statistics)
        Statistical sampling
        Descriptive statistics
        Thought & thinking
        Regression analysis
        Inter-observer reliability
      sug:
        subj:
          Internet access
          Undergraduates
          Problem solving
          Creative ability
          College students
          Internet Publishing and Broadcasting and Web Search Portals
          Wired Telecommunications Carriers
          Marketing Research and Public Opinion Polling
          Internet & economics
          T-test (Statistics)
          Statistical sampling
          Descriptive statistics
          Thought & thinking
          Regression analysis
          Inter-observer reliability
      keyword:
        Alternative uses task
        Creativity
        Digital tools
        Nominal groups
        Alternative uses task
        Creativity
        Digital tools
        Nominal groups
      ab: This study investigates the impact of internet access on creativity and identifies potential hidden costs of internet use for groups. Using the alternative uses task, we randomized participants (N = 244) into separate conditions to generate ideas for nonstandard uses for one of two common objects—a shield or an umbrella—either with or without internet access. Nominal group analysis reveals that while individual creativity may be enhanced by internet access, groups articulate fewer novel solutions when provided internet access, suggesting that internet access may constrain collective creative fluency. We also ran a reanalysis of previous data sets on creativity and internet use and found robust converging evidence across different paradigms, coders, and contexts. We further explore robustness by examining alternative operationalizations of fluency: quality of responses, as measured by coders' evaluations of effectiveness, novelty, and subjective evaluations of creativity. While overall trends suggest an advantage for subjects who do not have internet access, this patterning depends to some degree on variation among coders. Implications for the way digital tools influence creative processes are discussed.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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