"What We've Got Here Is Failure to Communicate": The Need for Crisis Communication Skills Training in Public Health Graduate Programs.

The article discusses the critical need for enhanced crisis communication and media relations training in public health graduate programs to address the erosion of public trust in science, particularly highlighted during the COVID-19 pandemic. It notes that current curricula lack specific competenci...

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Publicado en:American Journal of Public Health Vol. 116; no. 1; pp. 74 - 79
Autores principales: Kelly, Patrick J. A., Bass, Sarah Bauerle
Formato: Editorial
Publicado: American Public Health Association Jan2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jan2026
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      pub: American Public Health Association
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        atl: "What We've Got Here Is Failure to Communicate": The Need for Crisis Communication Skills Training in Public Health Graduate Programs.
      aug:
        au:
          Kelly, Patrick J. A.
          Bass, Sarah Bauerle
        affil:
          Department of Behavioral and Social Sciences, Brown University School of Public Health, Providence, RI.
          Department of Social and Behavioral Sciences and the Risk Communication Lab, Temple University College of Public Health, Philadelphia, PA.
      su:
        United States
        Curriculum
        Interprofessional relations
        Mass media
        Trust
        Public health
        Communication education
        COVID-19 pandemic
        Graduate education
        Serial publications
        Crisis intervention (Mental health services)
        Professional competence
      sug:
        subj:
          Curriculum
          Interprofessional relations
          Mass media
          Trust
          Public health
          Communication education
          COVID-19 pandemic
          United States
          Health and Welfare Funds
          Colleges, Universities, and Professional Schools
          Other Individual and Family Services
          Graduate education
          Serial publications
          Crisis intervention (Mental health services)
          Professional competence
      ab: The article discusses the critical need for enhanced crisis communication and media relations training in public health graduate programs to address the erosion of public trust in science, particularly highlighted during the COVID-19 pandemic. It notes that current curricula lack specific competencies in these areas, leaving public health professionals unprepared to effectively communicate scientific information to diverse audiences during crises. The authors advocate for integrating crisis communication training into accredited public health programs to equip future professionals with the skills necessary to convey clear, accurate messages and rebuild public confidence in health authorities. They emphasize the importance of adapting communication strategies to the evolving media landscape and fostering partnerships with communities to enhance message credibility and relevance.
      pubtype: Academic Journal
      doctype: Editorial
      src: R
    language: English
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