| Sumario: | This study analyzes how self-publishing impacts Spain's publishing industry, emphasizing business models, author trade-offs, and indirect effects on traditional publishers, framed by platform evolution and hybrid adaptations. The analysis compares six self-publishing platforms: Bubok, Caligrama, Universo de Letras, Círculo Rojo, Vive Libro, and Letra Minúscula. It assesses criteria, such as pricing, services, editorial quality, distribution, author support, platform usability, copyright, royalties, publication time, marketing, and reputation. The research finds that self-publishing offers authors greater autonomy but introduces significant challenges related to quality and visibility. Meanwhile, traditional publishers face increasing pressure to adapt and innovate to remain competitive within this dynamic landscape.
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