Korea and Australia’s P&MA Shift: From Local Launch Opportunities to Regional Blueprint.

The article focuses on recent policy shifts in Korea and Australia that are transforming their pharmaceutical pricing and market access (P&MA) landscapes, making them more favorable for innovative therapies. Both countries are implementing reforms aimed at expediting access to new drugs, with Korea...

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Publicado en:Pharmaceutical Executive Vol. 45; no. 9; pp. 11 - 14
Autores principales: Siow, Joshua, Chang, Lauren
Formato: Journal Article
Publicado: MJH Life Sciences Dec2025
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Dec2025
      vid: 45
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      pub: MJH Life Sciences
      place: Cranbury, New Jersey
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        atl: Korea and Australia’s P&MA Shift: From Local Launch Opportunities to Regional Blueprint.
      aug:
        au:
          Siow, Joshua
          Chang, Lauren
        affil: Partner, Simon-Kucher, Singapore.
      sug:
        subj:
          Pharmaceutical Companies South Korea
          Pharmaceutical Companies Australia
          Marketing
          Technology, Medical
          Health Services Accessibility Economics
          South Korea
          Australia
          Health Policy
          Risk Management
          Insurance, Health, Reimbursement
          Rare Diseases
          Financial Management
          Policy Making
      ab: The article focuses on recent policy shifts in Korea and Australia that are transforming their pharmaceutical pricing and market access (P&MA) landscapes, making them more favorable for innovative therapies. Both countries are implementing reforms aimed at expediting access to new drugs, with Korea introducing parallel processing for regulatory approval and reimbursement, and Australia enhancing its commitment to rare diseases and innovative financing models. These changes not only promise faster and more efficient market entry for pharmaceutical companies but also position Korea and Australia as potential regional leaders in health technology assessment (HTA) practices within the Asia-Pacific (APAC) region. The article highlights the strategic implications of these reforms, suggesting that other APAC markets may adopt similar approaches to improve access to innovative treatments.
      pubtype: Trade Publication
      doctype: Journal Article
      ougenre: Article
    language: English
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