Gaze cues (repeatedly) fail to influence person evaluation.

Eye gaze is an important social signal that people generally cannot help but follow, leading to joint attention. Joint attention has been shown to speed basic processing of objects, enhance memory for them, and even affect immediate value-based appraisal by increasing object likability. Here, across...

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Published in:Quarterly Journal of Experimental Psychology Vol. 79; no. 1; pp. 124 - 145
Main Authors: Gregory, Samantha E A, Pullinen, Vilma, Jackson, Margaret C
Format: Article
Published: Sage Publications Inc. Jan2026
Subjects:
Online Access:View this record in EBSCOhost
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      dt: Jan2026
      vid: 79
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      pub: Sage Publications Inc.
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        atl: Gaze cues (repeatedly) fail to influence person evaluation.
      aug:
        au:
          Gregory, Samantha E A
          Pullinen, Vilma
          Jackson, Margaret C
        affil:
          School of Health and Society, University of Salford, Salford, UK
          Department of Psychology, University of Aberdeen, Aberdeen, UK
      su:
        Gaze
        Social values
        Likes & dislikes
        Trust
        Social perception
        Attentional bias
      sug:
        subj:
          Gaze
          Social values
          Likes & dislikes
          Trust
          Social perception
          Attentional bias
      keyword:
        Eye gaze
        gaze cuing
        joint attention
        ostracism
        person evaluation
        social value
        Eye gaze
        gaze cuing
        joint attention
        ostracism
        person evaluation
        social value
      ab: Eye gaze is an important social signal that people generally cannot help but follow, leading to joint attention. Joint attention has been shown to speed basic processing of objects, enhance memory for them, and even affect immediate value-based appraisal by increasing object likability. Here, across 8 experiments, we investigate for the first time whether jointly attending to other faces positively affects their longer-term social value (liking, trust) and attentional value (attention allocation and prioritisation). Emanating the basic gaze cuing paradigm, a central cue face looked towards or away from a 'target' face, which the participant had to respond to. Unbeknownst to participants, some target faces were always looked at (jointly attended – high value) and others were never looked at ('ignored' – low value). In studies 1 to 6, we investigated how these gaze-induced value conditions positively affected subsequent liking and trust social judgements of a person. Then, in studies 7 and 8, we additionally investigated whether effects of gaze on others may occur implicitly, affecting subsequent attentional engagement with others by using the target faces as gaze cues, or attentional targets in a dot probe task. Confirmed through mini meta-analysis, we found no significant effect of being jointly attended versus ignored on either the social (N = 214) or attentional (N = 77) value of faces. We discuss whether faces are different from objects in this context.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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