Political communication, framing strategies, and public opinion: Questions for the next big crisis.

Using framing strategies analysis, narrative analysis, and the model of roles, the article focuses on how and when those frames and narratives fit the expectations, perceptions, and assessments of the media and public opinion about the role of the government and the political opposition, including t...

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Publicado en:Atlantic Journal of Communication Vol. 34; no. 1; pp. 94 - 114
Autores principales: Trabada, Antonio Losada, Maneiro, Elba
Formato: Artículo
Publicado: Taylor & Francis Ltd Jan-Mar2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Trabada, Antonio Losada
          Maneiro, Elba
        affil: Department of Political Science, University of Santiago de Compostela, Santiago de Compostela, Spain
      su:
        Political communication
        Public opinion
        Political science
        Frames (Social sciences)
        Leadership
        Narrative inquiry (Research method)
        Political opposition
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          Political communication
          Public opinion
          Political science
          Frames (Social sciences)
          Leadership
          Narrative inquiry (Research method)
          Political opposition
      ab: Using framing strategies analysis, narrative analysis, and the model of roles, the article focuses on how and when those frames and narratives fit the expectations, perceptions, and assessments of the media and public opinion about the role of the government and the political opposition, including their leaders. The main hypothesis is that the success or failure of each actor to meet those expectations is relevant to the success or failure of their framing strategies, their political communication, and the public evaluation of their performance, and even more to the assessment of their leadership.
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