ALGORITHMIC GUERRILLA: AI-POWERED ADVERTISING AND TRANSFORMING CONSUMER EXPERIENCE.

The rise of digital technologies and data processing capabilities has fundamentally transformed marketing communications and advertising practices. In this study, the "element of surprise" principle of traditional guerrilla marketing, combined with Artificial Intelligence (AI) and machine learning t...

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Publicado en:	International Journal of Turcologia Vol. 20; no. 40; pp. 50 - 56
Autor principal:	DEMİRCİ HACIOĞLU, Hilal
Formato:	Artículo
Publicado:	International Journal of Turcologia Fall/Autumn2025
Materias:	Artificial intelligence Guerrilla marketing Data privacy Machine learning Advertising Burger King Corp. Internet marketing Marketing Customer experience
Acceso en línea:	Ver este registro en EBSCOhost