Effective Marketing Strategies for a Medical Laboratory Science Program.
The medical field is in dire need of more qualified medical laboratory scientists (MLSs) and medical laboratory technicians (MLTs). Medical laboratory educational programs are diminishing, and medical staff in hospitals are unaware of the unequivocal value trained lab scientists bring to the quality...
| Publicado en: | Clinical Laboratory Science Vol. 33; no. 2; pp. 14 - 20 |
|---|---|
| Autores principales: | , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
American Society for Clinical Laboratory Science
Spring2020
|
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=190973764&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 190973764 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 0894959X IKL jtl: Clinical Laboratory Science issn: 0894959X maglogo: N pubinfo: dt: Spring2020 vid: 33 iid: 2 pid: 13703 pub: American Society for Clinical Laboratory Science place: Dundee, Michigan artinfo: ui: 190973764 190973764 190973764 190973764 ppf: 14 ppct: 6 formats: fmt: @attributes: type: P tig: atl: Effective Marketing Strategies for a Medical Laboratory Science Program. aug: au: BEAZER, KENDAL CUMMINS, KENTON affil: Weber State University sug: subj: Marketing Methods Medical Laboratory Science Program Evaluation Health Promotion Scientists Professional Practice Workforce Students, Undergraduate Psychosocial Factors Medical Laboratory Science Education Human Questionnaires Schools, Allied Health Laboratory Personnel Education Curriculum Social Media Advertising Strategic Planning Health Care Costs Education, Allied Health Medical Staff, Hospital Descriptive Statistics Comparative Studies ab: The medical field is in dire need of more qualified medical laboratory scientists (MLSs) and medical laboratory technicians (MLTs). Medical laboratory educational programs are diminishing, and medical staff in hospitals are unaware of the unequivocal value trained lab scientists bring to the quality of their patients' lab results. The national need for more qualified laboratory testing personnel is outpacing the supply. A survey to determine current marketing trends and methods was sent out to 469 program directors of MLS and/or MLT programs, with a 35% response rate. Responses were compared with proven marketing methods to give marketing suggestions relevant to the MLS field. This paper describes the research in how MLS programs currently market themselves. Explanations of marketing techniques are discussed with the intent to help simplify marketing efforts for a more effective marketing strategy. This study showed that medical and clinical laboratory educational programs nationwide should increase marketing and promote the MLS value to local communities. pubtype: Academic Journal doctype: pictorial research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
|---|