Introduction.

The article focuses on the evolving significance of media representation studies in the context of contemporary social, cultural, and technological changes. It highlights the need for scholars to critically reassess the concept of representation beyond superficial corporate branding, addressing the...

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Bibliographic Details
Published in:Velvet Light Trap: A Critical Journal of Film & Television no. 96; pp. 1 - 3
Main Author: Workman, Nathan
Format: Article
Published: University of Texas Press Fall2025
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Online Access:View this record in EBSCOhost
Description
Summary:The article focuses on the evolving significance of media representation studies in the context of contemporary social, cultural, and technological changes. It highlights the need for scholars to critically reassess the concept of representation beyond superficial corporate branding, addressing the complexities introduced by platform governance, algorithmic segmentation, and new media technologies. Contributors to the special issue explore various aspects of media representation through diverse methodologies, examining historical and social contexts that shape identity and subjectivity. The discussions aim to foster a deeper understanding of representation's role in promoting equity and social change within the media landscape.