Development of a Brief Adjusting Alcohol Purchase Task as a Measure of Behavioral Economic Demand for Alcohol in Two Samples of Heavy-Drinking Young Adults.

Alcohol demand, reflecting the relative reinforcing value of alcohol, is robustly associated with alcohol use and problems. Alcohol demand is typically assessed using alcohol purchase tasks (APTs) in which participants estimate alcohol consumption at escalating prices, with the resulting demand curv...

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Publicado en:Psychological Assessment Vol. 38; no. 3; pp. 203 - 220
Autores principales: Coelho, Sophie G., Belisario, Kyla L., Keough, Matthew T., Amlung, Michael T., Murphy, James G., MacKillop, James
Formato: Artículo
Publicado: American Psychological Association Mar2026
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Acceso en línea:Ver este registro en EBSCOhost
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      dt: Mar2026
      vid: 38
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      pub: American Psychological Association
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        atl: Development of a Brief Adjusting Alcohol Purchase Task as a Measure of Behavioral Economic Demand for Alcohol in Two Samples of Heavy-Drinking Young Adults.
      aug:
        au:
          Coelho, Sophie G.
          Belisario, Kyla L.
          Keough, Matthew T.
          Amlung, Michael T.
          Murphy, James G.
          MacKillop, James
        affil:
          Peter Boris Centre for Addictions Research, St. Joseph's Healthcare Hamilton, McMaster University
          Department of Psychology, York University
          Department of Psychiatry and Behavioural Neurosciences, McMaster University
          Cofrin Logan Center for Addiction Research and Treatment, University of Kansas
          Department of Psychology, University of Memphis
      su:
        Reinforcement (Psychology)
        Task performance
        Alcoholism
        Adults
        Pearson correlation (Statistics)
        Scientific observation
        Multiple regression analysis
        Acquisition of property
        Descriptive statistics
        Chi-squared test
        Longitudinal method
        Alcohols (Chemical class)
        Data analysis software
        Confidence intervals
      sug:
        subj:
          Reinforcement (Psychology)
          Task performance
          Alcoholism
          Adults
          Ethyl Alcohol Manufacturing
          Pearson correlation (Statistics)
          Scientific observation
          Multiple regression analysis
          Acquisition of property
          Descriptive statistics
          Chi-squared test
          Longitudinal method
          Alcohols (Chemical class)
          Data analysis software
          Confidence intervals
      keyword:
        alcohol
        behavioral economics
        demand
        emerging adults
        purchase task
        alcohol
        behavioral economics
        demand
        emerging adults
        purchase task
      ab: Alcohol demand, reflecting the relative reinforcing value of alcohol, is robustly associated with alcohol use and problems. Alcohol demand is typically assessed using alcohol purchase tasks (APTs) in which participants estimate alcohol consumption at escalating prices, with the resulting demand curves yielding multiple indices of value. Although generally efficient, full-length APTs pose some burden and existing short forms cannot produce individual demand curves or derived indices. Thus, we developed a brief adjusting APT using an algorithm to identify 5–6 items from a full-length APT based on an individual's level of alcohol demand. Two independent samples of heavy-drinking young adults (Sample 1: N = 725, M = 21.43 years; Sample 2: N = 588, M = 22.64 years) completed an assessment that included a full-length APT and measures of alcohol use and problems. Using a binary-search-style algorithm, brief APT responses were extracted from the full-length APT. In each sample, individual demand curves from the brief APT fit the data well. Observed (intensity, O, breakpoint) and derived (elasticity) demand indices robustly corresponded with the full-length APT, including similar mean estimates and high correlations (r ≥ 0.79) between corresponding indices from the brief and full-length APTs. Demand indices from the brief APT were associated with alcohol use and problems, and associations of corresponding indices from the brief and full-length APTs with alcohol use outcomes were of equivalent magnitude. These findings provide initial support for a brief adjusting APT as a measure of alcohol demand. Future research should further evaluate this measure, including stand-alone administration and detection of within-person changes in alcohol demand. Public Significance Statement: The reinforcing value of alcohol (i.e., alcohol demand) is an important determinant of alcohol consumption and harms, and this study provides initial support for the validity of a brief measure of alcohol demand. Reducing participant burden relative to traditional fixed-item alcohol purchase tasks, this brief measure may permit more widespread assessment of alcohol demand, although further evaluation remains warranted.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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