Fuelling masculinity: how ads for plant-based burgers and electric trucks reinforce gender norms and resist sustainable imaginaries.
The historical and cultural significance of eating meat (particularly beef) and driving (especially trucks) are both deeply intertwined with American masculinity and identity. This paper explores how contemporary advertisements for plant-based burgers, like the Impossible Whopper, and electric truck...
| Publicado en: | Cultural Studies Vol. 40; no. 2; pp. 244 - 267 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Mar2026
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| Acceso en línea: | Ver este registro en EBSCOhost |