PERFORMATIVITY ON THE NET: "PROTOCOLOGICAL MANAGEMENT" AND THE "SOCIETIES OF CONTROL".
In contrast to Foucault's concept of "the political technologies of individuals," the Internet protocol (theorised, e.g., by Alexander Galloway) can be interpreted as an instance of a political technology of "dividuals" (Gilles Deleuze). The performance of protocols, or the execution of "distributed...
| Published in: | Litteraria Pragensia: Studies in Literature & Culture Vol. 35; no. 70; pp. 175 - 187 |
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Charles University Prague, Faculty of Arts
2025
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=191617563&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 191617563 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 08628424 IHH jtl: Litteraria Pragensia: Studies in Literature & Culture issn: 08628424 maglogo: N pubinfo: dt: 2025 vid: 35 iid: 70 pid: 88155 pub: Charles University Prague, Faculty of Arts artinfo: ui: 191617563 10.14712/2571452X.2025.70.11 ppf: 175 ppct: 12 formats: fmt: @attributes: type: P size: 4.2MB tig: atl: PERFORMATIVITY ON THE NET: "PROTOCOLOGICAL MANAGEMENT" AND THE "SOCIETIES OF CONTROL". aug: au: Procházka, Martin su: Internet protocols Recommender systems Deleuze, Gilles, 1925-1995 Social systems Guattari, Félix, 1930-1992 Intelligent agents Political systems Foucault, Michel, 1926-1984 Social media Cybernetics sug: subj: Internet protocols Recommender systems Deleuze, Gilles, 1925-1995 Social systems Guattari, Félix, 1930-1992 Intelligent agents Political systems Foucault, Michel, 1926-1984 Social media Cybernetics keyword: Alexander Galloway biopolitics collaborative filtering distributed network dividuals Gilles Deleuze Internet protocol protocological management recommendation engines society of control ab: In contrast to Foucault's concept of "the political technologies of individuals," the Internet protocol (theorised, e.g., by Alexander Galloway) can be interpreted as an instance of a political technology of "dividuals" (Gilles Deleuze). The performance of protocols, or the execution of "distributed management", is based -- among others -- on a problematic identification of life with a code and a medium. It is believed to generate a new form of life, described as a "cybernetic system of man and machine" (Galloway) and a new type of individual who differs from the subject of the Enlightenment liberalism. On the one hand, these individuals are mere "body-objects," on the other hand they are endowed by a power of resistance. This is paradoxical, if not absurd, since "by definition, there can be no resistance to protocol" (Galloway). The most problematic example of "protocological management" is the technique of "collaborative filtering" typical of the "recommendation engines"), which opens the network to homogenizing manipulation of political or economic forces. Individuals active on the net are processed into "dividuals" (or sets of statistical data comprised in their diverse profiles), whose "personal identity is formed only on certain hegemonic patterns" (Galloway). As a result, the "bio-political self-organization" of "the multitude" (Michael Hardt and Antonio Negri), is supplanted by the operation of social media platforms. These function as "plateaus of intensity," which construct "continuums of intensity" (Deleuze and Guattari) out of the affects, emotions and desires of their users, who have become "dividuals." The social media platforms enable "the operation of markets," both economic and political, to function as "the instrument of social control" (Deleuze). pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Litteraria Pragensia: Studies in Literature & Culture is the property of Charles University Prague, Faculty of Arts and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Litteraria Pragensia: Studies in Literature & Culture holder: Charles University Prague, Faculty of Arts dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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