No Interaction, No Watching: Watching Characteristics of the Social Short Video Era.
The current rapid development of social short videos on the Internet, which on the one hand satisfy people's needs for amusement and information in fragmented time and, on the other hand, have become a popular new social tool with their own characteristics. Compared to traditional social media, soci...
| Published in: | Critical Arts: A South-North Journal of Cultural & Media Studies Vol. 39; no. 5; pp. 102 - 117 |
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| Main Authors: | , |
| Format: | Article |
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Taylor & Francis Ltd
Aug-Oct2025
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=191654522&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 191654522 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02560046 CTA jtl: Critical Arts: A South-North Journal of Cultural & Media Studies issn: 02560046 maglogo: N pubinfo: dt: Aug-Oct2025 vid: 39 iid: 5 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 191654522 10.1080/02560046.2025.2483951 ppf: 102 ppct: 15 formats: fmt: – @attributes: type: T – @attributes: type: P size: 549KB tig: atl: No Interaction, No Watching: Watching Characteristics of the Social Short Video Era. aug: au: Jiang, Zhiquan Sun, Xiaocheng affil: College of International Education, Shandong University, Ji Nan, China Student Counseling Center, Shandong University, Ji Nan, China su: Short videos Social media Social anxiety Gamification Big data sug: subj: Short videos Social media Social anxiety Gamification Big data keyword: characteristics interaction psychological Short video social watching ab: The current rapid development of social short videos on the Internet, which on the one hand satisfy people's needs for amusement and information in fragmented time and, on the other hand, have become a popular new social tool with their own characteristics. Compared to traditional social media, social short video watching includes real-time interactivity of pictures, personalised features, gamification, and the pursuit of the bizarre. Social short videos cater to human psychological enjoyment mechanisms, establish reward operation mechanisms, establish interaction guidance mechanisms, and employ big data and algorithm technology to govern the social watching process and its outcomes. As a real-time social tool with fast feedback, short videos do not solve the problems of social anxiety, social depth, and social efficiency, and their negative consequences, including information fragmentation and the "information cocoon", are further regulated. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Critical Arts: A South-North Journal of Cultural & Media Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Critical Arts: A South-North Journal of Cultural & Media Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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