La presencia de marcas de moda en prime time: La Revuelta de TVE.

Introduction: The collaboration or placement of brands in audiovisual content and the hiring of celebrities (influencers) as endorsers are not new techniques; however, they have gained renewed momentum in the digital society, particularly in areas traditionally restricted to conventional advertising...

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Detalles Bibliográficos

Publicado en:	Revista Latina de Comunicación Social no. 84; pp. 1 - 49
Autores principales:	Fernández Rincón, Antonio Raúl, Hernández Gómez, Onésimo Samuel
Formato:	Artículo
Publicado:	Revista Latina de Comunicacion Social 2026
Materias:	Spain Advertising Television programs Television Brand integration Product placement Audiovisual materials Influencer marketing Clothing industry
Acceso en línea:	Ver este registro en EBSCOhost