La teoría mimética aplicada a las relaciones interpersonales a través de redes sociales: el caso de piñagate en Mercadona.

Introduction: Piñagate illustrates how social networks amplify mimetic behaviours. It analyses how desires and behaviours are digitally replicated, highlighting the role of tweets and viral content in their expansion. This case provides new perspectives on mimetic theory applied to digital phenomena...

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Bibliographic Details

Published in:	Revista Latina de Comunicación Social no. 84; pp. 1 - 33
Main Authors:	Paradinas Márquez, María del Carmen, Marín-Palacios, Cristina
Format:	Article
Published:	Revista Latina de Comunicacion Social 2026
Subjects:	Social networks Imitative behavior Virtual culture Sentiment analysis Retail industry Social facts Interpersonal relations
Online Access:	View this record in EBSCOhost