How scenery shapes virtual endorser effectiveness: the role of physical presence and pictorial distance.
The advent of artificial intelligence has introduced novel alternatives to traditional human endorsers, but how to boost the persuasiveness of virtual endorsers remains to be explored. The existing literature has predominantly focused on the inherent characteristics of virtual endorsers, yet overloo...
| Publicado en: | Behaviour & Information Technology Vol. 45; no. 4; pp. 754 - 769 |
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| Autores principales: | , , , , , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Mar2026
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| Acceso en línea: | Ver este registro en EBSCOhost |