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Digital storytelling for emotional engagement in museums: design and evaluation of the Hunterian Antonine Wall EMOTIVE experiences.

Museums increasingly recognise that emotional engagement shapes visitor experiences, yet systematic methodological frameworks for designing and evaluating digital storytelling that fosters affective connections are lacking. This paper advanced the field by presenting novel design insights and a rigo...

Full description

Published in:International Journal of Heritage Studies Vol. 32; no. 3; pp. 324 - 356
Main Authors: Economou, Maria, Young, Hilary, Sosnowska, Emilia
Format: Article
Published: Taylor & Francis Ltd Mar2026
Subjects:
Digital storytelling
Affect (Psychology)
Museums
Cultural property
Evaluation methodology
Design techniques
University of Glasgow
Online Access:View this record in EBSCOhost