Increasing social participation through morning SNS roll-call and personalized conversations: Targeting individuals who live alone with customized messaging.

This study examines the effectiveness of Online-Kayoinoba, an online community-based initiative launched in Oita Prefecture during the COVID-19 pandemic (2021 to present). The initiative aims to promote social participation, support independent living, and extend the healthy life expectancy of older...

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Publicado en:Gerontechnology Vol. 24; no. 2; pp. 1 - 13
Autores principales: Mitsuoka, Mari, Ishihara, Shigekazu, Watanabe, Ryoko, Mitsuoka, Ryosuke, Murayama, Hiroko, Tokuga, Shinya, Otsu, Ruri, Yamaguchi, Chihiro
Formato: Journal Article
Publicado: International Society for Gerontechnology 2025
Acceso en línea:Ver este registro en EBSCOhost
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      dt: 2025
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      pub: International Society for Gerontechnology
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        atl: Increasing social participation through morning SNS roll-call and personalized conversations: Targeting individuals who live alone with customized messaging.
      aug:
        au:
          Mitsuoka, Mari
          Ishihara, Shigekazu
          Watanabe, Ryoko
          Mitsuoka, Ryosuke
          Murayama, Hiroko
          Tokuga, Shinya
          Otsu, Ruri
          Yamaguchi, Chihiro
        affil: Somelight Co. Ltd., Fukuoka, Japan
      sug:
        subj:
          Social Participation
          Social Networking
          Social Behavior
          Text Messaging
          Community Living In Old Age
          Health Status
          Life Expectancy
          Human
          Nursing Care
          Health Services Needs and Demand
          Sadness
          COVID-19 Pandemic
          Residence Characteristics
          Mental Health
          Psychological Well-Being
          Aged
          Aged: 65+ years
      ab: This study examines the effectiveness of Online-Kayoinoba, an online community-based initiative launched in Oita Prefecture during the COVID-19 pandemic (2021 to present). The initiative aims to promote social participation, support independent living, and extend the healthy life expectancy of older people, including those living alone. It utilizes the Nou-Waka 365 chat communication system (Somelight Ltd.) on LINE SNS to connect seniors with their local communities and facilitate activities that prevent nursing care needs. Daily mass messages in the morning with personalized responses are transmitted to participants, who can reply voluntarily. The research aims to determine if Nou-Waka 365 can mitigate the risk of communication loss for older people living alone during a pandemic and to develop a method for creating personalized messages based on detailed changes in their responses. Methods involved analyzing reply data from 79 consenting participants using word co-occurrence analysis (KH-coder) and sentiment analysis (AI analysis based on JIWC dictionary, then manual correction). Key findings reveal that older people living alone exhibited a significantly higher reply rate than those who did not. Co-occurrence analysis highlighted changes in participants' interests and activities. Sentiment analysis indicated a trend of increasing positive emotions following expressions of sadness. In conclusion, Online-Kayoinoba has the potential to contribute to the social participation and mental well-being of older people, underscoring the importance of continuous, personalized communication. Future research should focus on long-term effects and advanced personalization techniques.
      pubtype: Academic Journal
      doctype: Journal Article
      ougenre: Article
    language: English
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