Time is the fire in which message effects burn: Decay and sustenance of correction effects over time.

The rapid dissemination of misinformation has raised concerns about its persistence despite corrective efforts, as the influence of fact-checking often diminishes quickly. This study explores "time" as a central theoretical and methodological construct in understanding the effects of fact-checking i...

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Publicado en:Journal of Communication Vol. 76; no. 1; pp. 36 - 49
Autores principales: Chae, Je Hoon, Groeling, Tim, Song, Hyunjin
Formato: Artículo
Publicado: Oxford University Press / USA Feb2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Feb2026
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      pub: Oxford University Press / USA
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        10.1093/joc/jqaf030
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        atl: Time is the fire in which message effects burn: Decay and sustenance of correction effects over time.
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        au:
          Chae, Je Hoon
          Groeling, Tim
          Song, Hyunjin
        affil:
          Department of Communication, University of California, Los Angeles, United StatesDepartment of Statistics and Data Science, University of California, Los Angeles, United States
          Department of Communication, University of California, Los Angeles, United States
          Department of Communication, Yonsei University, Seoul, South Korea
      su:
        Misinformation
        Accuracy of information
        Truthfulness & falsehood
        Fact checking
        Persuasion (Rhetoric)
      sug:
        subj:
          Misinformation
          Accuracy of information
          Truthfulness & falsehood
          Fact checking
          Persuasion (Rhetoric)
      keyword:
        accuracy prompts
        belief echo
        copyrightHolder:International Communication Association
        copyrightYear:2026
        fact-checking
        factual correction
        inLanguage:en
        persuasive effect
        publisher:Oxford University Press
        sameAs:https://dx.doi.org/10.1093/joc/jqaf030
        temporal dynamics
        accuracy prompts
        belief echo
        copyrightHolder:International Communication Association
        copyrightYear:2026
        fact-checking
        factual correction
        inLanguage:en
        persuasive effect
        publisher:Oxford University Press
        sameAs:https://dx.doi.org/10.1093/joc/jqaf030
        temporal dynamics
      ab: The rapid dissemination of misinformation has raised concerns about its persistence despite corrective efforts, as the influence of fact-checking often diminishes quickly. This study explores "time" as a central theoretical and methodological construct in understanding the effects of fact-checking interventions. Across two large-scale, pre-registered panel experiments (N  = 6,983), we examine the temporal dynamics of both the persuasive and unintended consequences of factual corrections. Results show that while fact-checks yield immediate belief updating, their effects largely fade within two weeks and do not produce durable belief echoes. In Study 2, we introduce a novel design treating time lag as an experimental treatment and show that simple interventions aimed at increasing the temporal accessibility of corrections—termed "accuracy reminders"—significantly extend the durability of their effects. These findings reconceptualize correction effects as inherently temporal processes, advancing communication theory and offering scalable, time-sensitive strategies for sustaining the influence of fact-checking in dynamic information environments.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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