Streaming users as temporal publics: recalibrating platform power in Latin America.

This article analyzes how streaming users in Latin America experience time in relation to platforms. Drawing on a mixed-methods approach that employed daily reports of platform usage, focus groups, and "rich picture" analysis, we examine the cases of two countries with some of the highest digital me...

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Publicado en:Journal of Communication Vol. 76; no. 1; pp. 49 - 60
Autores principales: Siles, Ignacio, Valiati, Vanessa, Muñoz-González, Rodrigo, Valerio-Alfaro, Luciana
Formato: Artículo
Publicado: Oxford University Press / USA Feb2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Streaming users as temporal publics: recalibrating platform power in Latin America.
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          Siles, Ignacio
          Valiati, Vanessa
          Muñoz-González, Rodrigo
          Valerio-Alfaro, Luciana
        affil:
          School of Communication, Universidad de Costa Rica, San Jose, Costa Rica
          Department of Communication and Media Studies, Postgraduate Program in Creative Industries, Feevale University, Novo Hamburgo, Brazil
      su:
        Latin America
        Brazil
        Costa Rica
        Streaming media
        Audiences
        Streaming video & television
        Philosophy of time
        Audience research
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        subj:
          Streaming media
          Audiences
          Latin America
          Brazil
          Costa Rica
          Internet Publishing and Broadcasting and Web Search Portals
          Streaming video & television
          Philosophy of time
          Audience research
      keyword:
        audiences
        copyrightHolder:International Communication Association
        copyrightYear:2026
        inLanguage:en
        power streaming media
        publisher:Oxford University Press
        sameAs:https://dx.doi.org/10.1093/joc/jqaf031
        temporal publics
        temporality
        time work
        audiences
        copyrightHolder:International Communication Association
        copyrightYear:2026
        inLanguage:en
        power streaming media
        publisher:Oxford University Press
        sameAs:https://dx.doi.org/10.1093/joc/jqaf031
        temporal publics
        temporality
        time work
      ab: This article analyzes how streaming users in Latin America experience time in relation to platforms. Drawing on a mixed-methods approach that employed daily reports of platform usage, focus groups, and "rich picture" analysis, we examine the cases of two countries with some of the highest digital media usage statistics in Latin America: Brazil and Costa Rica. We conceptualize platform users in these countries as "temporal publics," defined by their varied experiences of time and the complexity of their "time work" practices. The article discusses how individuals engage in recalibration practices to navigate the temporal ambivalences of everyday life and what they perceive as the power of streaming platforms to control their time. By doing so, we demonstrate how users simultaneously reproduce and subvert specific temporal orders through their everyday interactions with streaming services, reflecting a sustained and intentional ambivalence toward the platforms' power.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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