Online organic intellectuals: shoring up neo-liberalism in Brazil.
This article analyses the role of online organic intellectuals in the consolidation of Bolsonarism within Brazil's ongoing neo-liberal order. Drawing on the Gramscian concept of passive revolution, it argues that far-right digital influencers act as key ideological mediators, channelling popular dis...
| Published in: | International Affairs Vol. 102; no. 2; pp. 579 - 599 |
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| Format: | Article |
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Oxford University Press / USA
Mar2026
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=192225177&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 192225177 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00205850 INA jtl: International Affairs issn: 00205850 maglogo: N pubinfo: dt: Mar2026 vid: 102 iid: 2 pid: 622 pub: Oxford University Press / USA artinfo: ui: 192225177 10.1093/ia/iiaf269 ppf: 579 ppct: 20 formats: tig: atl: Online organic intellectuals: shoring up neo-liberalism in Brazil. aug: au: Gontijo, Caio affil: University of Wollongong, NSW 2522, Australia su: Brazil Bolsonaro, Jair, 1955- Right-wing populism Virtual culture Hegemony Right-wing extremists Neoliberalism sug: subj: Right-wing populism Virtual culture Hegemony Right-wing extremists Brazil Neoliberalism Bolsonaro, Jair, 1955- keyword: Bolsonarism copyrightHolder:The Royal Institute of International Affairs copyrightYear:2026 inLanguage:en neo-liberalism Organic intellectuals passive revolution publisher:Oxford University Press sameAs:https://dx.doi.org/10.1093/ia/iiaf269 Bolsonarism copyrightHolder:The Royal Institute of International Affairs copyrightYear:2026 inLanguage:en neo-liberalism Organic intellectuals passive revolution publisher:Oxford University Press sameAs:https://dx.doi.org/10.1093/ia/iiaf269 ab: This article analyses the role of online organic intellectuals in the consolidation of Bolsonarism within Brazil's ongoing neo-liberal order. Drawing on the Gramscian concept of passive revolution, it argues that far-right digital influencers act as key ideological mediators, channelling popular discontent, resentment and anti-systemic affect into cultural and moral narratives that ultimately stabilize the existing political economy. Rather than disrupting neo-liberalism, these figures repackage its legitimacy crisis through nationalist, anti-globalist and culturally conservative frames. The analysis traces this process in Brazil's recent political trajectory, from the gradual exhaustion of Lulism to the rise of Bolsonarism, showing how elite economic interests have been rearticulated through new forms of digital ideological production. By foregrounding the cultural work of Brazil's far-right influencers, the article highlights how neo-liberalism is able to renew itself through its crises. The findings speak to broader trends in contemporary capitalism, offering insight into how far-right media ecosystems help to (re)forge hegemonic stability across other liberal democracies facing similar political circumstances. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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