The self-reported influence of social media on food choices of young adults at a tertiary institution in South Africa.

Objective: The accuracy of user-generated content on social media (SM) is unclear, raising concerns about misinformation and the influence of marketing on food choices. This study aimed to determine the self-reported influence of SM use on food choices through investigating different types on nutrit...

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Publicado en:South African Journal of Clinical Nutrition Vol. 39; no. 1; pp. 1 - 9
Autores principales: Kreft, M, Lombard, C, Koen, N
Formato: research tables/charts Journal Article
Publicado: Taylor & Francis Ltd Apr2026
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Apr2026
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      pub: Taylor & Francis Ltd
      place: Philadelphia, Pennsylvania
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        atl: The self-reported influence of social media on food choices of young adults at a tertiary institution in South Africa.
      aug:
        au:
          Kreft, M
          Lombard, C
          Koen, N
        affil: Division of Human Nutrition, Faculty of Medicine and Health Sciences, Stellenbosch University, Stellenbosch, South Africa
      sug:
        subj:
          Self Report
          Social Media
          Food Preferences Evaluation
          Students, College Psychosocial Factors
          Colleges and Universities Psychosocial Factors
          Health Promotion
          Adolescent Nutrition Evaluation
          Human
          Male
          Female
          Adolescence
          Adult
          South Africa
          Cross Sectional Studies
          Descriptive Research
          Nutritional Status
          Consumer Health Information
          Recipes
          Dietary Supplementation
          Diet
          Information Resources
          Access to Information
          Nutrition Education
          Health Food
          Survey Research
          Thematic Analysis
          Logistic Regression
          Odds Ratio
          Confidence Intervals
          Sex Factors
          Physical Activity
          Public Figures Psychosocial Factors
          Health Behavior
          Convenience Sample
          Chi Square Test
          Age Factors
          Exercise
          Descriptive Statistics
          Data Analysis Software
          Adolescent: 13-18 years
          Adult: 19-44 years
          Male
          Female
      ab: Objective: The accuracy of user-generated content on social media (SM) is unclear, raising concerns about misinformation and the influence of marketing on food choices. This study aimed to determine the self-reported influence of SM use on food choices through investigating different types on nutrition information, sources of influence and platform usage. Design: A cross-sectional descriptive study with an analytical component was conducted by a self-administered electronic survey (n = 1 434). Setting: Tertiary institution in Western Cape, South Africa. Participants: 1 434 registered undergraduate and postgraduate students aged 18–35 years, who were SM users. Results: The majority (64%) used SM for health and nutrition-related content, with 89% of participants reporting it influenced their food choices. Females (70%, n = 693) were more likely than males (52%, n = 228) to use social media for nutrition information (p < 0.0001). Daily engagement was highest on Instagram (64%). Participants rated their level of influence of SM on their food choices for diets, supplements, food products and recipes; using a four-point Likert scale (no influence, slight influence, moderate influence, high influence). Participants mostly reported 'no influence' of diets (41%) and supplements (49%) on food choices, while a 'slight' level of influence was reported for food products (46%) and recipes (44%). The majority (61%) reported trying to convince others to try food products, supplements, recipes or diet trends seen on SM. Conclusion: SM was used to access nutrition-related content and had a self-reported impact on food choices. Food products, recipes, and friends and family were most influential.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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