How publishers fuel the frenzy.

This article presents information on half-price offers made by various companies related to the book industry. WH Smith Ltd.'s early start to the festive high street war forced Waterstone's Booksellers Ltd., Borders, and Ottakar's PLC to follow suit. Each is running a blizzard of half-price offers,...

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Bibliographic Details

Published in:	Bookseller no. 5207; p. 25
Format:	Article
Published:	Bookseller Media Ltd 12/2/2005
Subjects:	Book sales & prices Book industry W.H. Smith PLC Waterstone's Booksellers Ltd. Ottakar's PLC Publishing
Online Access:	View this record in EBSCOhost