A method for studying the contextual similarity of characters in Cyrillic, Devanagari, and Latin scripts and exploration of the effects of typeface design and expertise.
Although perceptual similarity is highly contextual, visual similarity of characters (letters) is typically investigated using stimuli that do not control for contextual effects, e.g., comparison of pairs, identification of single characters. Moreover, most character similarity studies focus on a si...
| Publicado en: | Visual Cognition Vol. 33; no. 7; pp. 437 - 458 |
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| Autor principal: | |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Aug2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=192561041&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 192561041 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 13506285 BE5 jtl: Visual Cognition issn: 13506285 maglogo: N pubinfo: dt: Aug2025 vid: 33 iid: 7 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 192561041 191600727 192561041 192561041 10.1080/13506285.2026.2627306 192561041 ppf: 437 ppct: 21 formats: tig: atl: A method for studying the contextual similarity of characters in Cyrillic, Devanagari, and Latin scripts and exploration of the effects of typeface design and expertise. aug: au: Březina, David affil: Department of Typography & Graphic Communication, University of Reading, Reading, UK sug: subj: Reading Visual Perception Language Task Performance and Analysis Human Funding Source Cognition Decision Making Mental Processes Reaction Time Descriptive Statistics Judgment Confidence Intervals Mann-Whitney U Test Spearman's Rank Correlation Coefficient Data Analysis Software Questionnaires ab: Although perceptual similarity is highly contextual, visual similarity of characters (letters) is typically investigated using stimuli that do not control for contextual effects, e.g., comparison of pairs, identification of single characters. Moreover, most character similarity studies focus on a single typeface (font) or study under conditions that are detrimental to the quality of the designs (e.g., low resolution or low contrast), which makes it challenging to generalize their findings. To obtain data that permit a more detailed and realistic enquiry of character similarity relationships, the study reported in this paper used a contextual similarity task. Participants were presented with character triplets and asked to pick the odd one out, thus judging the remaining characters as more similar. To demonstrate the method's robustness and transferability across scripts, this cognitively simple yet challenging task was used with a diverse selection of typefaces, world scripts, and participants (n = 1721). The results showed that the contextual similarity task is sensitive to the effects of typeface design and elicits similarity judgements that are hard to predict using pairwise data. Comparisons across groups of participants showed effects of design expertise, nativity, and fluency in relevant scripts. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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