Regional political communication management in Spain: The scope and limits of strategic social media interaction.

In today's world and resulting above all from the impact of social media, strategic political communication management must take into account that, thanks to its specifications, the Internet has given rise to a special type of political communication. This paper enquires into the relationship betwee...

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Publicado en:	Atlantic Journal of Communication Vol. 34; no. 2; pp. 260 - 287
Autores principales:	Fernández Gómez, Jorge David, Pineda, Antonio, Hernández-Santaolalla, Víctor
Formato:	Artículo
Publicado:	Taylor & Francis Ltd Apr-Jun2026
Materias:	Political communication Digital communications Interviewers Social interaction Political parties Strategic communication Content analysis Spain Andalusia (Spain)
Acceso en línea:	Ver este registro en EBSCOhost