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Keep bright in the dark: Multimodal emotional effects on donation‐based crowdfunding performance and their empathic mechanisms.

How to raise donations effectively, especially in the E‐era, has puzzled fundraisers and scientists across various disciplines. Our research focuses on donation‐based crowdfunding projects and investigates how the emotional valence expressed verbally (in textual descriptions) and visually (in facial...

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Published in:British Journal of Psychology Vol. 117; no. 2; pp. 610 - 636
Main Authors: Guo, Rui, Wang, Guolong, Wu, Ding, Wu, Zhen
Format: Article
Published: Wiley-Blackwell May2026
Subjects:
China
Crowdsourcing
Empathy
Altruism
Social media
Artificial intelligence
Emotions
Decision making
Advertising
Motivation (Psychology)
Social skills
Communication
Analysis of variance
Interpersonal relations
Health promotion
Charities
Facial expression
Statistical power analysis
Research funding
Data analysis
Fundraising
Descriptive statistics
Multivariate analysis
Deep learning
Statistics
Comparative studies
Data analysis software
Regression analysis
Online Access:View this record in EBSCOhost