توظيف الذكاء الاصطناعي في تجويد الصورة التلفزيونية وتحسين تقنيات بثها.

Objectives: This study aimed to assess the extent of artificial intelligence (AI) utilization in enhancing television image quality and broadcasting techniques. It also examined the reliance of TV channel employees on AI in media production and the impact of this technology on quality and performanc...

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Publicado en:Dirasat: Human & Social Sciences Vol. 53; no. 7; pp. 1 - 20
Autor principal: مالك رحاب العزة
Formato: Artículo
Publicado: University of Jordan 2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: توظيف الذكاء الاصطناعي في تجويد الصورة التلفزيونية وتحسين تقنيات بثها.
      aug:
        au: مالك رحاب العزة
        affil: قسم الإذاعة والتليفزيون، كلية الإعلام جامعة الزرقاء الزرقاء، الأردن.
      su:
        Artificial intelligence
        Image quality analysis
        Mass media industry
        Broadcasting industry
        Applied sciences
        Questionnaires
        Optimization algorithms
      sug:
        subj:
          Artificial intelligence
          Image quality analysis
          Mass media industry
          Broadcasting industry
          Applied sciences
          Questionnaires
          Optimization algorithms
      keyword:
        Artificial Intelligence
        Broadcast Technology Improvement
        Television Image Enhancement
        الذكاء الاصطناعي
        تجويد الصورة التلفزيونية
        تحسين تقنيات البث
      ab: Objectives: This study aimed to assess the extent of artificial intelligence (AI) utilization in enhancing television image quality and broadcasting techniques. It also examined the reliance of TV channel employees on AI in media production and the impact of this technology on quality and performance improvement. Methods: A descriptive survey approach was employed. The study population included employees from local TV channels (Jordan Television, Al-Mamlaka Channel, and Roya Channel). A questionnaire was used to collect data from a sample of 250 individuals. Statistical analyses were conducted using SPSS to address the study questions. Results: Respondents demonstrated a high level of knowledge about AI techniques and tools, recognizing their significance and effectiveness in improving television image quality and broadcasting methods. The study found no statistically significant differences (α ≥ 0.05) in AI utilization based on gender, education, or job type. Conclusions: The study recommends expanding the adoption of AI applications across television channels, as they enhance efficiency by saving time and effort while ensuring speed and high accuracy in performance.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: Arabic
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          year: 2026
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