The Influence Loop: How Perceived Norms Drive Academic Librarians' Use and Advocacy of Generative AI for Information-seeking.

Although generative AI tools are becoming increasingly popular in the workplace, owing partly to the belief that they can boost efficiency and productivity, empirical evidence is limited on the norms that drive actual usage and advocacy behaviour among academic librarians, particularly in developing...

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Bibliographic Details
Published in:Pertanika Journal of Social Sciences & Humanities Vol. 34; pp. 229 - 254
Main Authors: Daramola, Funlayo Celicia, Adebo, Adetumilara Iyanuoluwa, Hamsan, Hanina H.
Format: Article
Published: Universiti Putra Malaysia 2026 Supplement
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