| Sumario: | In marginalized communities where traditional political channels are often inaccessible, social movements and protests have emerged as vital platforms for voices seeking to challenge established power structures. This study reveals a compelling shift in recent decades as these neighborhoods undergo economic transformation and gentrification. It uncovers a distinct pattern of activism characterized by the emergence of middle-class ethnic entrepreneurs and business owners who engage in activism from within the urban economy and political systems. This qualitative case study, conducted within a Latino community in the U.S. delves into the activism of this actor, providing a deeper understanding of how this pattern, which both challenges and engages with the system, gives rise to local political conflicts and accusations of 'class betrayal', and cooptation. By utilizing a 'place-based' mobilization model and examining the interplay between ethnic and class affiliations, this study enriches our understanding of political protests and activism in ethnic/racial communities.
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