TV representation of the single woman in Nothing But Thirty: traditional and postfeminist discourses from social media responses.

While single women in their late twenties or thirties in urban China have become a notable social phenomenon and attracted scholarly discussion, few studies have discussed the postfeminist media culture surrounding this phenomenon, focusing on television representations and audience interpretations....

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Publicado en:Journal of Gender Studies Vol. 35; no. 4; pp. 860 - 879
Autores principales: Xu, Min, Zheng, Shiyu
Formato: Artículo
Publicado: Taylor & Francis Ltd May2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: TV representation of the single woman in Nothing But Thirty: traditional and postfeminist discourses from social media responses.
      aug:
        au:
          Xu, Min
          Zheng, Shiyu
        affil:
          School of Journalism and Communication, Yangzhou University, Yangzhou, China
          Department of Sociology, Lancaster University, Lancaster, UK
      su:
        China
        Postfeminism
        Frames (Social sciences)
        Single women
        Television series
      sug:
        subj:
          Postfeminism
          Frames (Social sciences)
          Single women
          China
          Television series
      keyword:
        Chinese TV
        gender
        postfeminism
        TV representation
        Chinese TV
        gender
        postfeminism
        TV representation
      ab: While single women in their late twenties or thirties in urban China have become a notable social phenomenon and attracted scholarly discussion, few studies have discussed the postfeminist media culture surrounding this phenomenon, focusing on television representations and audience interpretations. This article delves into the audience interpretation of the single woman portrayed in the highly popular Chinese TV series, Nothing But Thirty (2020), by analysing audience comments and media coverage. The audience's interpretations reveal an unexpected intertwining of traditional Chinese perspectives on marriage and postfeminist ideas regarding relationships and gender. They propose multifaceted and demanding requirements for single women, while emphasizing the importance of the women's own efforts. This provides nuanced insights into discussions of the makeover paradigm for single women in non-Western societies. The study contributes to discussions on TV and postfeminist representations from an audience perspective, highlighting the significance of audience interpretation in understanding the negotiation of postfeminism in Chinese TV.
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    language: English
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