How do media contribute to the dissemination of conspiracy beliefs? A field study combining panel and web tracking at the outbreak of the COVID-19 pandemic.

As COVID-19 escalated into a global health crisis, pandemic-related conspiracy theories emerged rapidly. Understanding how and under which conditions media influence their dissemination is essential. This study leverages unique data from 2-wave survey panels in Germany and German-speaking Switzerlan...

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Publicado en:Journal of Communication Vol. 76; no. 2; pp. 119 - 134
Autores principales: Adam, Silke, Rohrbach, Tobias, Keller, Franziska, Makhortykh, Mykola, León, Ernesto de, Valli, Chiara, Baghumyan, Ani, Sydorova, Maryna
Formato: Artículo
Publicado: Oxford University Press / USA Apr2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: How do media contribute to the dissemination of conspiracy beliefs? A field study combining panel and web tracking at the outbreak of the COVID-19 pandemic.
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          Adam, Silke
          Rohrbach, Tobias
          Keller, Franziska
          Makhortykh, Mykola
          León, Ernesto de
          Valli, Chiara
          Baghumyan, Ani
          Sydorova, Maryna
        affil:
          Institute of Communication and Media Research, University of Bern, Bern, SwitzerlandMultidisciplinary Center for Infectious Diseases, University of Bern, Bern, Switzerland
          Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands
          Institute of Communication and Media Research, University of Bern, Bern, Switzerland
      su:
        Germany
        Conspiracy theories
        COVID-19 pandemic
        Mass media
        Alternative mass media
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        subj:
          Conspiracy theories
          COVID-19 pandemic
          Mass media
          Alternative mass media
          Germany
      keyword:
        conspiracy beliefs
        conspiracy exposure
        conspiracy theory
        copyrightHolder:International Communication Association
        copyrightYear:2026
        inLanguage:en
        mixed methods
        motivated reasoning
        publisher:Oxford University Press
        sameAs:https://dx.doi.org/10.1093/joc/jqaf033
        web tracking
        conspiracy beliefs
        conspiracy exposure
        conspiracy theory
        copyrightHolder:International Communication Association
        copyrightYear:2026
        inLanguage:en
        mixed methods
        motivated reasoning
        publisher:Oxford University Press
        sameAs:https://dx.doi.org/10.1093/joc/jqaf033
        web tracking
      ab: As COVID-19 escalated into a global health crisis, pandemic-related conspiracy theories emerged rapidly. Understanding how and under which conditions media influence their dissemination is essential. This study leverages unique data from 2-wave survey panels in Germany and German-speaking Switzerland, along with online tracking, to explore how individuals' preexisting beliefs and media exposure influence the formation of pandemic-related conspiracy beliefs. The findings reveal direct exposure effects: alternative media, when supporting the conspiratorial claims, fostered conspiracy beliefs while mainstream media reduced conspiracy beliefs after debunking. Preexisting beliefs further conditioned these effects: individuals with strong populist views or low political trust selectively engaged with alternative media and selectively avoided mainstream sources. This resulted in two indirect pathways to the dissemination of conspiracy beliefs: people who selected into conspiracy-supporting content on alternative media experienced a reinforcement of conspiracy beliefs whereas people who (partially) avoided mainstream media counterargued the conspiracy-opposing information, also strengthening their conspiracy beliefs.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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