Memefication of game fandom on TikTok: Playful engagements with sounds, bodies, and algorithmic affordances.
Memetic logics and participation play an increasingly important role in online communication and community-building. They have consequences for online fandom and the way fans create and circulate their works. Based on an ethnographic study of the Call of Duty fandom on TikTok from 2022 to 2023, we e...
| Published in: | Transformative Works & Cultures Vol. 47; pp. 1 - 2 |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Published: |
Organization for Transformative Works - Karen Hellekson
2026
|
| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| Summary: | Memetic logics and participation play an increasingly important role in online communication and community-building. They have consequences for online fandom and the way fans create and circulate their works. Based on an ethnographic study of the Call of Duty fandom on TikTok from 2022 to 2023, we explore how the platform's affordances shape fannish expressions. Drawing on Actor-Network Theory, we are concerned with how memetic communication within fandom highlights interplay between human and nonhuman actors. The analysis demonstrates how creators must communicate with both algorithms and audiences on TikTok and how they need to take into account the platformization of bodies and the standardizing effects of video editing software in fannish endeavors. |
|---|