Competencias y perfil profesional de los gestores de medios sociales en los medios de comunicación: apuesta por la automatización robótica de procesos (RPA).
Introduction: Social media, specifically networks and instant messaging applications, have become a common channel for the media to distribute news. Methodology: after verifying the presences in this type of platforms of the most consumed televisions, radios, newspapers and digital newspapers in Spa...
| Publicado en: | Revista Latina de Comunicación Social no. 80; pp. 1 - 24 |
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| Autores principales: | , |
| Formato: | Artículo |
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Revista Latina de Comunicacion Social
2022
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=193351668&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 193351668 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2022 iid: 80 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 193351668 10.4185/RLCS-2022-1544 ppf: 1 ppct: 23 formats: fmt: @attributes: type: P size: 6.7MB tig: atl: Competencias y perfil profesional de los gestores de medios sociales en los medios de comunicación: apuesta por la automatización robótica de procesos (RPA). aug: au: Arias, Carolina Cifuentes Sixto-García, José affil: Universidad de Santiago de Compostela. España su: Spain Social media Communications research Press Robotic process automation Professional competence sug: subj: Social media Communications research Press Spain News Syndicates Robotic process automation Professional competence keyword: automation professional profile robotics skills technology automatización community manager competencias medios sociales perfil profesional robótica tecnología automation professional profile robotics skills technology automatización community manager competencias medios sociales perfil profesional robótica tecnología ab: Introduction: Social media, specifically networks and instant messaging applications, have become a common channel for the media to distribute news. Methodology: after verifying the presences in this type of platforms of the most consumed televisions, radios, newspapers and digital newspapers in Spain (N = 35), qualitative and quantitative techniques were used to examine the profile of the professionals in charge of the management of social networks and applications in those media, as well as to check, from a report prepared by reviewing scientific literature, what are the disciplinary, professional, academic and specific competencies that professionals consider most necessary to develop their activity. Results: the results confirm preference for social networks over instant messaging applications for content distribution; community manager is the most common name to refer to social media managers and all of whom have studies in Communication; and the competencies to which they attach the greatest importance are the specific and professional ones. Discussion and conclusions: the competence most valued by professionals is the mastery of social media, a specific competence of this profile, but it is detected that the second most important is the use of tools and automation mechanisms for network management, which highlights the coexistence of human talent with robotic process automation (RPA) technologies in the newsrooms. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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