From Moral Indignation to Affective Citizenship: Public Shaming of Celebrity Emigration from Russia During the War Against Ukraine.

The article analyzes the public shaming campaigns that followed celebrity emigration from Russia at the beginning of the war against Ukraine. It shows that celebrity emigration represented a challenge to the construction of a nation morally and emotionally united around the war. The special status o...

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Publicado en:American Behavioral Scientist Vol. 70; no. 7; pp. 1003 - 1022
Autores principales: Lerner, Julia, Stephenson, Svetlana
Formato: Artículo
Publicado: Sage Publications Inc. Jun2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: From Moral Indignation to Affective Citizenship: Public Shaming of Celebrity Emigration from Russia During the War Against Ukraine.
      aug:
        au:
          Lerner, Julia
          Stephenson, Svetlana
        affil:
          Department of Sociology and Anthropology, Ben-Gurion University, Beer-Sheva, Israel
          School of Social Sciences and Professions, London Metropolitan University, London, UK
      su:
        Ukraine
        Russia
        Twitter (Web resource)
        Public shaming
        Emigration & immigration
        Country of origin (Immigrants)
        Patriotism
        Anger
        Russian invasion of Ukraine, 2022-
      sug:
        subj:
          Public shaming
          Emigration & immigration
          Country of origin (Immigrants)
          Patriotism
          Anger
          Ukraine
          Russia
          Russian invasion of Ukraine, 2022-
          Twitter (Web resource)
      keyword:
        affective citizenship
        celebrities
        emigration
        public shaming
        affective citizenship
        celebrities
        emigration
        public shaming
      ab: The article analyzes the public shaming campaigns that followed celebrity emigration from Russia at the beginning of the war against Ukraine. It shows that celebrity emigration represented a challenge to the construction of a nation morally and emotionally united around the war. The special status of celebrities in modern society as figures that provide the public with a focus of common identification and attention makes celebrity emigration during the war particularly challenging both for the state authorities and for the public. Through systematic analysis of commentary on social media, the article reveals the communicative process of public shaming of these public figures, which works through acts of revelation of their moral failure and othering, including by highlighting their ethnic and class differences. By expressing moral outrage, individual commenters on social media are not only conducting symbolic destruction of these celebrities' moral character and social status, but also reconstituting the moral meaning of emigration as an act of betrayal of the Motherland. Using the affordances of social media, ordinary people not only express their outrage but also formulate how they see the proper moral commitments and appropriate feelings of patriotic citizens in wartime. Their moral rhetoric and affective expressions are anchored in the well-established Soviet tradition of public shaming and denunciation. They are also framed by the contemporary context of emotional and confrontational social media campaigns.
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    language: English
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