| Sumario: | The article discusses the relationship between sustainability and product design. Many of commercial products go beyond basic utility, to include a multitude of technical features, along with styling and aesthetic considerations. But the vast majority of these products are unsustainable. The author suggests that sustainability does not necessarily require a return to local production, the use of natural materials or high-value materials, craft-processes, or even high-quality production. Instead, once basic utility is surpassed, the industry enters an area of design that deals with the social and positional aspects of material culture.
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