Leveraging Behavioral Sciences to Augment Voluntary Blood Donation in China: A Randomized Control Trial and Latent Class Analysis.
Background: China is facing a blood shortage crisis and needs to increase its voluntary blood donation rates. Since current programs to promote blood donation may not be sufficient to meet the rising demand, innovative approaches are needed. Behavioral sciences can provide useful insights for develo...
| Publicado en: | International Journal of Behavioral Medicine Vol. 33; no. 2; pp. 179 - 195 |
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| Autores principales: | , , , |
| Formato: | pictorial research tables/charts randomized controlled trial Journal Article |
| Publicado: |
Springer Nature
Apr2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=193652538&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 193652538 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10705503 7M2 jtl: International Journal of Behavioral Medicine issn: 10705503 maglogo: N pubinfo: dt: Apr2026 vid: 33 iid: 2 pid: 237 pub: Springer Nature place: New York, New York artinfo: ui: 193652538 186127350 193652538 193652538 10.1007/s12529-025-10375-w 193652538 ppf: 179 ppct: 16 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Leveraging Behavioral Sciences to Augment Voluntary Blood Donation in China: A Randomized Control Trial and Latent Class Analysis. aug: au: Li, Bo Wu, Caixia Liu, Zhong Pan, Stephen W. affil: https://ror.org/03zmrmn05 Wisdom Lake Academy of Pharmacy, Xi'an Jiaotong-Liverpool University, Suzhou, China sug: subj: Blood Donors Psychosocial Factors Blood Donation Psychosocial Factors Behavior Therapy Methods Behavioral Sciences Methods Health Behavior Evaluation Public Opinion Evaluation Human Male Female Adolescence Adult Middle Age China Randomized Controlled Trials Random Assignment Structural Equation Modeling Comparative Studies Descriptive Statistics Logistic Regression Post Hoc Analysis Questionnaires Altruism Social Responsibility Social Behavior Intention Pretest-Posttest Control Group Design Health Beliefs Health Promotion Internet-Based Intervention Sociodemographic Factors Blood Banks Blood Transfusion Ajzen's Theory of Planned Behavior Motivation Social Norms Text Messaging Adolescent: 13-18 years Adult: 19-44 years Middle Aged: 45-64 years Male Female ab: Background: China is facing a blood shortage crisis and needs to increase its voluntary blood donation rates. Since current programs to promote blood donation may not be sufficient to meet the rising demand, innovative approaches are needed. Behavioral sciences can provide useful insights for developing behavioral interventions to enhance blood donation. However, there have been few empirical studies to evaluate the efficacy of such interventions across different potential and existing donor subgroups. Method: This randomized controlled trial and latent class analysis (LCA) empirically evaluated the effect of online behavioral interventions on blood donation willingness, intention, and behavior on different donor subgroups in China. In 2022, 3280 participants of diverse sociodemographic characteristics in mainland China were recruited through an online survey platform and completed a baseline survey. Participants were randomized to one of five online interventions (stimulating individual standards of fairness, using eye cues to prime individuals, self-imposed penalties for goal failure, presenting blood shortage statistics in China, and a World Health Organization blood donation poster) in the middle of the survey and were provided information on where to donate blood at the end of the survey. To measure post-intervention blood donation, participants were invited to complete a follow-up survey 3 to 4 weeks after the baseline survey. Six donor subgroups were identified using LCA, and differential treatment effects on actual blood donation were assessed using regression analysis based on a classify-analyze approach. Results: Our results showed that presenting blood shortage statistics was the most effective intervention for increasing blood donation among a subgroup of respondents characterized by high educational attainment, while three out of six classes had low donation rates regardless of the intervention. Conclusion: Targeted, online intervention campaigns show promise in efficiently augmenting voluntary blood donation rates in China. Trial Registration: ChiCTR2200060481 (Chinese Clinical Trials Registry). pubtype: Academic Journal doctype: pictorial research tables/charts randomized controlled trial Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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