The influence of user knowledge and usage behaviour on decision-making and perceived reputation of streaming sites that use dark patterns.
In this paper, we examined how dark patterns (confirmshaming and trick-question), user knowledge, number of services owned and usage frequency impact users' decision-making and service reputation using a subscription-based streaming website as proof-of-concept. Overall, users perceived both patterns...
| Publicado en: | Behaviour & Information Technology Vol. 45; no. 8; pp. 1451 - 1471 |
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| Autor principal: | |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
May2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=193710025&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 193710025 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 0144929X B6Q jtl: Behaviour & Information Technology issn: 0144929X maglogo: Y pubinfo: dt: May2026 vid: 45 iid: 8 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 193710025 182599836 193710025 193710025 10.1080/0144929X.2024.2447475 193710025 ppf: 1451 ppct: 20 formats: tig: atl: The influence of user knowledge and usage behaviour on decision-making and perceived reputation of streaming sites that use dark patterns. aug: au: Oyibo, Kiemute affil: Department of Electrical Engineering and Computer Science, York University, Toronto, ON, Canada sug: subj: Electronic Commerce Internet Online Services Character User Interface Deception Decision Making Product Acquisition Cognitive Dissonance Consumer Attitudes Evaluation Human Male Female Adolescence Adult Middle Age Academic Medical Centers Experimental Studies Pilot Studies Comparative Studies Descriptive Statistics Data Analysis Software Questionnaires Nonparametric Statistics Analysis of Variance Chi Square Test Kruskal-Wallis Test Post Hoc Analysis Usability Study Canada World Wide Web Behavior, Addictive User-Computer Interface Consumer Satisfaction Trust Motivation Funding Source Adolescent: 13-18 years Adult: 19-44 years Middle Aged: 45-64 years Male Female ab: In this paper, we examined how dark patterns (confirmshaming and trick-question), user knowledge, number of services owned and usage frequency impact users' decision-making and service reputation using a subscription-based streaming website as proof-of-concept. Overall, users perceived both patterns as manipulative. However, this negative perception did not adversely impact the perceived trustworthiness and credibility of the website. While in the confirmshaming condition, 68% of those without knowledge of dark patterns selected the expensive plan promoted by the service over the cheap (standard) plan, the reverse is the case among those with knowledge, 35% of whom selected the expensive (premium) plan. This finding indicates that as users become knowledgeable about dark patterns, they are more likely to reject the service-promoted choice, as 40% of knowledgeable users in the trick-question condition edited their initial choice, compared with 10% and 6% in the confirmshaming and control conditions, respectively. Moreover, low-frequency and low-services users in the trick-question condition were most likely to fall for the expensive plan. However, high-frequency and high-services users in the confirmshaming condition were most likely to fall for the expensive plan. The findings highlight the need to raise awareness about dark patterns to prevent unsuspecting users from making financial decisions against their best interest. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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